In Colombia, it’s been reported that many people use GPS apps — when driving drunk — to avoid police and find their way home. To show them how dangerous this really is, we created a radio commercial that simulated the feeling and consequences of driving drunk. With a “drunk GPS,” the only place our drivers were headed was jail… or even worse.
This professional campaign titled 'Drunk GPS - Red light, Drunk GPS - Say cheese!' was published in Colombia in February, 2017. It was created for the brand: Bridgestone, by ad agency: VML. This Audio medium campaign is related to the Automotive industry and contains 2 media assets. It was submitted over 5 years ago.
Advertising Agency: VML, Bogotá, Colombia
Chief Experience Officers: Juan Santos, Mike Wente, John Godsey
Executive Creative Director: Maurizio Villarreal
Managing Director / Creative: Catalina Hernandez
Group Creative Director: Antonio Lopez
Group Client Engagement Director: Joan Villas
Client Engagement Director: Juan Pablo Sabogal
Associate Creative Director: Carlos Espinosa
Executive Creative Director: Chris Corley
Group Creative Director / Copywriter: Allison Pierce