Ice cream

Campaign
Agency Network: 
Published/Aired: 
June 2009
Brastemp:  Ice cream

Description

Print advertisement created by DDB, Brazil for Brastemp, within the category: Electronics, Technology.

Caption

The only upside down fridge 'n freezer.

Advertising Agency: DDB Brasil, São Paulo, Brazil
Creative Directors: Renata Flório, Rodrigo Almeida, Rodolfo Sampaio, Julio Andery, Sergio Valente
Art Director: Rodrigo Tórtima
Copywriter: Adriano Matos
Photographer: Rafael Costa, Eliza Flores (Vetor Zero)
Account Supervisor: Cristiane Pereira
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iT-iS-i's picture

Where i come from, there's shit loads of fridges that have a bottom freezer exactly like that.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Wordnerd's picture

i got one like that and not from this brand. but besides: what an idiotic way to execute this message. maybe "fun" for the creatives but worthless for people out there

Wordnerd
Activity Score 6690
Copywriter
Guest's picture

the feet thing and foot is just disgusting.
And fuck.. i had a fridge like that when I was 10

Guest
opposite of u's picture

stupid

opposite of u
Activity Score 301
copywriter
Guest's picture

five creative directors for this???

Guest
Guest's picture

Not again please!!! Such an old old joke... made in so many different ways :
http://www.joelapompe.net/2007/10/29/feet-as-hands-mes-pieds-ont-la-pa...

Guest
Cinemated's picture

I remember we had this kinda fridge long time back. And it does offer convenience. This ad makes it an inconvenient product.

Cinemated
Activity Score 6
Art Director at M Communications Pvt Ltd
Guest's picture

i wanna throw up.. feet with food?? disgusting

Guest
Guest's picture

In Brazil it's new upside down fridge 'n freezer for who doesn't know.
And the idea of this AD is to make easy the life of everyone, because we don't open the freezer all the time like we open the fridge.

You should think more before write down some stupid’s comments.

Guest
Guest's picture

Pot. Kettle. Black. Not only is YOUR comment stupid but it is really crap English. Perhaps your lack of skills misled you into thinking the posters above didn't understand the ad so you felt the need to explain it. They did. They just think it's crap. As I do.

Guest
Wordnerd's picture

so this tells you this freezer makes your life EASIER?

Wordnerd
Activity Score 6690
Copywriter
Guest's picture

I find it hard to believe it is the only 'upside down' fridge freezer in Brazil. Mine has the freezer at the bottom. Lots do b/c you open the fridge more often than the freezer.

But assuming Brazil has been fridge-deprived for at least 50 years, it is still a pretty week execution, playing up the inconvenience of a fridge at the bottom rather than the convenience of the fridge at the top.

Guest
pwucel's picture

Sorry, poor idea! Why must be a toes, I don't get it.

pwucel
Activity Score 158
Art Director at LinsAd (Singapore)
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