Dinosaur Leg

Campaign
Agency Network: 
Published/Aired: 
June 2010
Bosch:  Dinosaur Leg

Description

Print advertisement created by DDB, Germany for Bosch, within the category: Electronics, Technology.

Caption

Keeps food fresh for much longer. Fridges with VitaFresh technology.

Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Stefan Schulte
Creative Directors: Birgit Van Den Valentyn, Tim Stuebane
Art Directors: René Gebhardt, Björn Kernspeckt, Gen Sadakane, Wulf Rechtacek
Photographer: Szymon Plewa
Graphic: Sebastian Kamp, Anke Vera Zink
Modelbuilding: Angelika Mende
Account Manager: Gesa Birkmann
Art Buyer: Kerstin Kraus
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Guest's picture

it's shocking how similarly visually simple everything that wins at Cannes is now; sort of like the "Mr. bean" effect---not much there but works for every culture. Would people really eat tiger _heads_?

Guest
iwannatalktosamson's picture

Great analogy. I totally agree.

iwannatalktosamson
Activity Score 701
Jamaica Ad School
Guest's picture

I liked the QR Code, it is a link to their website... but it fails, it is not compatible with mobile devices.

Guest
esia's picture

It works with nearly every mobile phone. I´ve tested it with some ;-)

esia
Activity Score 239
Creative Director at BBDO Berlin |

Let’s do something great together.

feddy_boo179's picture

Love the series so much, the sophistication here is the way they choose dinosaur and mammoth which became extinct long ago, not elephant's tusk or tiger's paw, rhino's horn. Moreover, these species convey exactly the "much longer" message. Congratulation Bosch!!!

feddy_boo179
Activity Score 71
whatthefudge's picture

For real?

whatthefudge
Activity Score 1266
Jupiter's picture

this one is better than the mammoth...much clearer...nice work guys:-)

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

CrackerJackFlash's picture

Love. It.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

mikeelrapido's picture

Great!!!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Guest's picture

55 €uro!!!! Holy Cow!!!!

Guest
Guest's picture

Yeah but it is a really Dinosaur!

Guest
Guest's picture

This ad is amazin'

http://www.jeconomise.net

Guest
Guest's picture

give me one please. you win)

Guest
Sven Gali's picture

effective...I will remember this ad!

Sven Gali
Activity Score 845
Photographer
Guest's picture

Such a great ad! Actually one of the best ones that I've seen in a while!

Guest
Guest's picture

OK GREAT but where the man who kill the dinasour??

Guest
Guest's picture

Crazy job! I mean Good Job!

Guest
AssassinX's picture

Love it.

Hahaha it's truly a wicked idea.

AssassinX
Activity Score 1329
Guest's picture

Stolen! Shame on you DDB!

Guest
Guest's picture

Stolen from where?

Guest
Guest's picture

i love it, i just think it needs a bit of the frozen part like the meat looks dry

Guest
kondensofke's picture

i thought it was from WWF at first. well, it's still good, tho the message is totally different.

kondensofke
Activity Score 336
VU
Faerie Xweetok's picture

This actually looks legit

Faerie Xweetok
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