How can we show the spirit of the "Do it yourself" line, during the holidays? We applied emotional value to the products that are considered useful, but not engaging, during the celebrations. Powerful products we can achieve fantastic, sometimes magical, things with. Involving the Bosch team, we shed light on what the festive holidays are like for Rosa, an elderly lady, who lives alone in an abandoned village in the mountains above Lake Como.
This professional campaign titled 'Christmas With Bosch' was published in Italy in January, 2018. It was created for the brand: Bosch, by ad agency: A-Tono. This Film medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted almost 6 years ago.
Advertising Agency: A-Tono, Milan, Italy
Creative Director: Sergio Müller
Art Director: Stefano Gianuario
Copywriter: Sara Nissoli
Production: Fabbrica Virali / Haibun
Director: Davide Raia
Focus Puller / Assistant Camera: Giovanni Freri
Drone Operator: Veronica Pachulsky
Executive Producer: Pierandrea Saviolo
Production Manager: Rocco Marcandino