Description
Print advertisement created by JWT, United Arab Emirates for Boecker, within the category: Professional Services.
Don't let them get comfortable.
Executive Creative Director: Chafic Haddad
Creative Director: Peter Moyse
Associate Creative Director: Firas Medrows
Art Directors / Copywriters: Firas Medrows
Photographer: Tejal Patni
Illustrators: Firas Medrows, Nabil Kamara

Funny idea, brilliant photography.
wow...
the best one among the three.
"selling is advertisment"

great
It's nice but it's a bit too much of one idea executed three different ways. Not sure it's really a campaign.
VERY GOOD!! Simple and the concept is stong and kind of new. Congs!
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www.cargocollective.com/renancorrea

Nice, simple, sweet idea. Funny because it visually suggests the presence of mice as opposed to actually showing mice doing something, like reading a newspaper.

Guys, can you let other people comment on the work before writing your own opinion of your own work with guest comments and made up names, how sad. It clearly shows you are not confident of your own stuff.
This iea has been done better, the most notable is the saatchi malaysia execution of bugs/patterns making themselves at home. This is too cartooney. Waste of money really.
You're dead right. This is exactly the same idea, and almost exactly the same wording as the Malaysian campaign you mention. I sometimes wonder if the majority of folks here have goldfish memories, or have just joined advertising in the last five minutes. Either that or they just don't bother to familiarise themselves with what is happening in their business.
So sorry, this scam has already been done. Yes, for killing pests.

love it!

love it!

love it!!! awesome!!