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Telephone

Campaign
Agency Network: 
Published/Aired: 
April 2009

Description

Print advertisement created by JWT, United Arab Emirates for Boecker, within the category: Professional Services.

Caption

Don't let them get comfortable.

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Creative Director: Peter Moyse
Associate Creative Director: Firas Medrows
Art Directors / Copywriters: Firas Medrows
Photographer: Tejal Patni
Illustrators: Firas Medrows, Nabil Kamara
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Guest's picture

LOVELY.

Guest
Guest's picture

lovely.

Guest
premc's picture

nice

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

elyoshiro's picture
elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

Guest's picture

I wonder whether or not the light inside the mouse hole was needed? But still, I love this campaign, and I appreciate it for not taking the "let's kill all the disgusting creatures" approach.

Guest
slanny's picture

Message is still clear without the light, but it's a nice touch. A mouse with a light in his home is pretty comfy, no?

slanny
Activity Score 117
The Art Institute of Seattle
joelapompe's picture

last year I've seen something very similar with a cockroach reading a newspaper, and the claim was "don't let them feel at home" ...

joelapompe
Activity Score 3865
Guest's picture

Sweet idea. Good because it visually suggests the presence of mice as opposed to literally showing them doing something, like reading a newspaper. A simple example of less is more...in the mind's eye.

Guest
Guest's picture

good concept

Guest
kalpesh78's picture

love the idea. But where is the phone connected to? it doesn't have the wall socket.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Guest's picture

Well spotted Kal. Why didn't you mention it in the agency when you saw the ad on the wall? Instead you wait and then point it out when the ad goes online...but soften the comment by saying first that you love the idea. Is collaboration a word in your vocabulary? Moysey.

Guest
TRICKY's picture

DOES ANYONE IN HERE STILL USE THOSE TYPE OF PHONES????

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

sgre2504's picture

funny

sgre2504
Activity Score 137
Art Director
Disco Munky's picture

These are pretty cool. Who cares about the phone connection, this idea is bigger than the little details. Which is what happens when you get a strong concept.

7/10

"Être un invité, doit être un imbécile"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

joel rodrigues's picture

nice one buddy, really is cool :)

joel rodrigues
Activity Score 4
Graphic Designer at mumbai
Guest's picture

very cool.

Guest
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