Agency Network: 
June 2008
Bob Martin:  Lamb


Print advertisement created by FCB, South Africa for Bob Martin, within the category: House, Garden.


Imagine what it could do for your dog.

Advertising Agency: DraftFCB, Johannesburg, South Africa
Creative Director: Marthinus Duckitt
Art Director: David Mthembu
Copywriter: Candice Claassen
Photographer: Michael Lewis
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thirty6chambers's picture

are these animal mind controlling tablets?

Activity Score 1458
Art Director
Jet Propulsion Lab's picture

After using this product, my dog still behaves like a brainless, own-ass-sniffin' fucktard, but looks like a million-dollar dog pimp with the new, lush, thick wool coat! Thank you, Bob!

Jet Propulsion Lab
Activity Score 10669
Ad_Man's picture

man, well done. really funny.

Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Twinsen1201's picture

You guys get really creative when it comes to criticizing, I wonder if It´s fuled by frustration?

Activity Score 50
Creative Director
ad_junkie's picture

somebody, please make draftfcb stop

Activity Score 2874
South Africa
yun siang orangutan's picture

The LONG and short of it, dull.

yun siang orangutan
Activity Score 296
Jimmie's picture

This ad is really silly. It doesn't mean anything, it doesn't suggest anything, it's very amateur.

Activity Score 127

"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)

aadi's picture

hahahahaha.... nice one...

Activity Score 230
onemilkid's picture

Here comes DraftFCD again. They seem to have an hidden world-wide policy. They settle to make the worst advertising in the world for about 10 years (already 5 years down) and then give their best trying to do mediocre shit. That way they can claim a big comeback.

Activity Score 111
dieselblade's picture

great photography, clean art direction, I like it.
Ad_junkie what died draftfcb do to you, do you have a personal vendetta? Show us your stuff

Activity Score 6
ad_junkie's picture


Activity Score 2874
South Africa
NatalieM's picture

The art direction is great. Fresh and clean. The line isn't as creative as I would hope, but keep it up.

Activity Score 1681
Topolewski |


bhangbhang's picture

I thinks it's great. I'd like to see some work from these mindless critics though.... do you even get the ad morons?

Activity Score 44
Creative Director
drunk dave's picture

Come on dude. Dog food (pedigree?) campaign with cat fetching stick in water. This idea is done, plus they're were talking about the cat trying to act like a dog to get the food. Apparently we're feeding lambs dog vitamins and they're acting like dogs? What the fuck does that mean?

drunk dave
Activity Score 1062
Copywriter at Publicis South Africa
marlaa's picture

neat-looking and very funny :)

Activity Score 60
missed my turn's picture

I guarantee they just saw this picture:

and tried to bust out an ad.

missed my turn
Activity Score 424
Khandakhulu's picture

wow these are funny, nice work guys

Activity Score 17
blah |

"If you're being chased by a police dog, try not to go through a tunnel, then on to a little seesaw, then jump through a hoop of fire. They're trained for that."

frankomanfran's picture

so your telling me that if i give this to my pet sheep it will play fetch with me.


i get it though =D

this is funny

Activity Score 21
graphic designer
halfstring's picture

Twinsen1201 - that's pretty stereotypical to assume everyone here is a guy.

Activity Score 288
Graphic Designer
TRICKY's picture

imagine what it could do for your agency

Activity Score 3790
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

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