Mugshot

Campaign
Agency Network: 
Published/Aired: 
September 2008
Bitdefender:  Mugshot

Description

Print advertisement created by Publicis, Romania for Bitdefender, within the category: Professional Services.

Caption

The best don't get caught. They get hired.

Advertising Agency: Publicis, Bucharest, Romania
Creative Director: Razvan Capanescu
Art Director / Photographer: Dragos Ometita
Copywriter: Cezar Panait
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vvhisky's picture

cansomeone explain?? i dont get it

vvhisky
Activity Score 116
savitzky brand building/associate creative |

for a "no copy/paste" world day.

mandoiii's picture

hackers I think...

mandoiii
Activity Score 27
UCR/UNED
vvhisky's picture

oohh thank you, now all make sense :)

vvhisky
Activity Score 116
savitzky brand building/associate creative |

for a "no copy/paste" world day.

yctham's picture

Probably this is an ad about BitDefender looking for experts joining their team. The ad means experts should not commit cyber-crime and taking risk of get caught, but should be hired by BitDefender instead.

yctham
Activity Score 178
Planner at Limkokwing University of Creative Technology
sachio's picture

from what I understand, it's saying that they don't deal with petty hackers. they actually are hiring the best hackers. So if you're one of them join their team. and hacking is done by your fingers.

sachio
Activity Score 78
Advocatus Diaboli
Capanescu's picture

I got it... I think.... there are 3 ads with the site name covered and 3 with the site revealed... so I think, it's a teasing campaign followed by the revealing. And if I understood correctly, if you succeed in braking that site you're hired :). I think it's fun... and cool!!!
Congrats!

Capanescu
Activity Score 116
Executive Creative Director at Wings CLL
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