Description
BIRM is a medicine that prevents diseases by balancing the immunological system.
Print advertisement created by La Facultad, Ecuador for BIRM, within the category: Pharmaceutical.
No disease can get to you
Creative Directors: Diego Jarrín, Germán Andrade
Creative Team: Xavier Prado, Andrés Freile, Sebastián Villagómez, Santiago Zumárraga
Photographer: Ramiro Salazar
execution looks nice
Creativity is a natural extension of our enthusiasm
i find this more appealing in terms of art and shadows, better than the brick and bulb one.
| everartz |

I don't know in Ecuador, but in Argentina is not legal to exaggerate about the benefits of a medicine product.
Exactly.
While the visuals on these are interesting and they definitely don't look like first idea material, they're just conceptually and ethically wrong. Either those are fake, or laws regarding medicine advertising in Ecuador are way too loose.

Es q birm esta registrado como suplemento alimenticio y no como medicina (es el mismo enredo legal que utilizan genomalab de México o el famosisimo herbalife por nombrar algunos), entonces las leyes para productos médicos no aplican.

HATE BACKGROUNG
I don't understand why Humans are compared to so fragile things......
Could have executed better with some other things....
-Sandy.
-Cheers,
Sandy
Creo que la traducción está mal, sería "No decease can beat you" o "No decease can get in you"
--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Amigos de la Facultad excelente idea y además veo que está dentro de su estrategia de Posicionamiento. Felicitaciones
Shadow DGC Serpin Publicidad

Amigos de la Facultad excelente idea y además veo que está dentro de su estrategia de Posicionamiento. Felicitaciones
Shadow DGC Serpin Publicidad

Friends of the School excellent idea and I see that is within your positioning strategy. Congratulations
I am Shadow
Excellent idea. As always, La Facultad, putting their bit to improve the ecuadorian advertising.
Great job.

Reem
Actually, i like the idea, but i don't see it suiting the product......there is a lot of exagiration

execution look great .. am not sure about the idea .

Muy buena idea, se les felicita!

Por supuesto que es una sobrepromesa, el anuncio está muy bueno pero el copy muy malo, simplemente debería decir "Fortalece tu sistema inmunológico" no dejarlo tan abierto a algo que no se ha comprobado como que ninguna enfermedad te va a afectar.
La campaña me gustó mucho en tv aquí se complicaron.
execution is good but idea is so repeat

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