Cup

Campaign
Agency Network: 
Published/Aired: 
April 2009
BIRM:  Cup

Description

BIRM is a medicine that prevents diseases by balancing the immunological system.

Print advertisement created by La Facultad, Ecuador for BIRM, within the category: Pharmaceutical.

Caption

No disease can get to you

Advertising Agency: La Facultad, Quito, Ecuador
Creative Directors: Diego Jarrín, Germán Andrade
Creative Team: Xavier Prado, Andrés Freile, Sebastián Villagómez, Santiago Zumárraga
Photographer: Ramiro Salazar
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Highest Rated

Guest's picture

se copiaron de otro pais copiones

Guest
54NN's picture

there faculty exists!!!

54NN
Activity Score 115

54NN

Emran Hayat's picture

execution looks nice

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

everartz's picture

i find this more appealing in terms of art and shadows, better than the brick and bulb one.

everartz
Activity Score 7613
Art Director |

| everartz |

sush's picture

very appealing and brilliant

sush
Activity Score 566
creative writer and organizer |

sue

Endlessway1's picture

very smart and good art execution

Endlessway1
Activity Score 99
Graphic Designer at LOWE Egypt
Guest's picture

I don't know in Ecuador, but in Argentina is not legal to exaggerate about the benefits of a medicine product.

Guest
ricklongo's picture

Exactly.

While the visuals on these are interesting and they definitely don't look like first idea material, they're just conceptually and ethically wrong. Either those are fake, or laws regarding medicine advertising in Ecuador are way too loose.

ricklongo
Activity Score 1244
Guest's picture

Es q birm esta registrado como suplemento alimenticio y no como medicina (es el mismo enredo legal que utilizan genomalab de México o el famosisimo herbalife por nombrar algunos), entonces las leyes para productos médicos no aplican.

Guest
Guest's picture

HATE BACKGROUNG

Guest
advert2ad's picture

I don't understand why Humans are compared to so fragile things......
Could have executed better with some other things....

-Sandy.

advert2ad
Activity Score 237
Other |

-Cheers,
Sandy

Gualcor's picture

Creo que la traducción está mal, sería "No decease can beat you" o "No decease can get in you"

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Guest's picture

Amigos de la Facultad excelente idea y además veo que está dentro de su estrategia de Posicionamiento. Felicitaciones

Shadow DGC Serpin Publicidad

Guest
Guest's picture

Amigos de la Facultad excelente idea y además veo que está dentro de su estrategia de Posicionamiento. Felicitaciones

Shadow DGC Serpin Publicidad

Guest
Guest's picture

Friends of the School excellent idea and I see that is within your positioning strategy. Congratulations

I am Shadow

Guest
hnavas's picture

Excellent idea. As always, La Facultad, putting their bit to improve the ecuadorian advertising.

Great job.

hnavas
Activity Score 47
Art Director at Navas & Partners
Guest's picture

Reem

Actually, i like the idea, but i don't see it suiting the product......there is a lot of exagiration

Guest
Guest's picture

execution look great .. am not sure about the idea .

Guest
Guest's picture

Muy buena idea, se les felicita!

Guest
Bull's picture

Gracias Shadow

Bull
Activity Score 48
Art Director
Guest's picture

Por supuesto que es una sobrepromesa, el anuncio está muy bueno pero el copy muy malo, simplemente debería decir "Fortalece tu sistema inmunológico" no dejarlo tan abierto a algo que no se ha comprobado como que ninguna enfermedad te va a afectar.

La campaña me gustó mucho en tv aquí se complicaron.

Guest
lerolero's picture

VERY SIMPLE...IN A GOOD WAY.

lerolero
Activity Score 65
Copywriter at McCann Erickson Quito
Prakashddeokar's picture

execution is good but idea is so repeat

Prakashddeokar
Activity Score 18
Art Director at Kandivali (E) Mumbai
Guest's picture

se copiaron de otro pais copiones

Guest
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