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Agency Network: 
Published/Aired: 
July 2008
Bengay:  Leg
Bengay Print Ad -  Leg

Description

Print advertisement created by JWT, China for Bengay, within the category: Pharmaceutical.

Caption

Immediate relief from muscle pain.

Advertising Agency: JWT, Shanghai, China
Creative Directors: Lo ShuengYan, Yang Yeo, Tiffany Huang
Art Director: Alan Zhang
Copywriter: Vno Tang
Photographer: Jeff Hargrove
Retouching: T&W
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Highest Rated

alvinpck's picture

What sort of name is that? Ben Gay?

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1463
Art Director
Scubadome's picture

Like it! Good job chinese!

Scubadome
Activity Score 62
getconnected2001's picture

hmmmmm good one!

getconnected2001
Activity Score 987
Art Director at New Delhi
alvinpck's picture

What sort of name is that? Ben Gay?

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1463
Art Director
theanc's picture

Hahahaha. In portuguese it translates like "very faggy"!

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

matks's picture

Funny, and to the point.

matks
Activity Score 482
Advertising
fen1x's picture

im smiling so its not bad ;]

fen1x
Activity Score 471
Graphic Designer at Multimedia Designer (graphic, www)
eugenius's picture

Wow... now football match got playing in the dark?
nice idea but bad art direction kill it.

eugenius
Activity Score 396
Art Director
skeMaMen's picture

Agree...

skeMaMen
Activity Score 438
Graphic & Prepress designer |

>>> Designed to be signed...

andreabecon@yahoo.it's picture

the stadium is S.Siro Meazza (Milan), if you read the large stripe you see "Fossa dei leoni", that are ACMilan Supporters.

But in the the field i don't see any AC Milan football players

andreabecon@yahoo.it
Activity Score 81
Creative Director at creative director
Sepia's picture

i agree with eugenius.............
Bad art direction.

Sepia
Activity Score 12
india
natarajamani's picture

Looks pretty interesting. At the same time please note that the player got injured in the right leg and the physician is carrying the left leg.

natarajamani
Activity Score 2
India
Dozer's picture

i think they are right, physician is carrying a right leg, look at the muscle and the foot! ;)

Dozer
Activity Score 149
dico's picture

jajajajaja

really funny!

http://dgdico.blogspot.com/

dico
Activity Score 332
Establecimiento Las Marias - Graphic designer |

http://dgdico.com.ar/

Dynamita's picture

jajaja muy bueno

Dynamita
Activity Score 40
Jorge Tadeo Lozano
JHZS's picture

The idea is great, but the excecution is off. Why would it be dark in the stadium??? whats the point?.
Good idea, poor excecution.

JHZS
Activity Score 43
luisrivera11's picture

very clever! and the art work very good.

luisrivera11
Activity Score 469
COBESA / Mónica Herrera
kergu's picture

jajajajaja muy bien..

kergu
Activity Score 6795
CGilb09's picture

Maybe I'm just weird, but I don't find this funny in the slightest.

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

alnore's picture

it's funny in the asian way of jokes.
perhaps if you watch asian comedies you'll understand

alnore
Activity Score 212
freelance |

all balls, no brains

cold fire's picture

Good idea, poor execution
Why would it be dark???

cold fire
Activity Score 60
Other at freelance
Adaddicted's picture

"Leg, Made in China...plays even in darkness"

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

GregRog's picture

That's pretty funny. I like it, but I wish the poses and gestures (not to mention that leg) looked more natural. Art direction forced a little bit. But nice otherwise.

GregRog
Activity Score 16
Art Director at Art Director
Davosk's picture

Relief from muscle pain and amputation pain.

Davosk
Activity Score 4811
Art Director
izmild's picture

izmild
http://uniquetvcomm.blogspot.com
nice idea and execution...

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

audyreza's picture

i like the idea...

audyreza
Activity Score 105
Copywriter
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