Description
Print advertisement created by JWT, China for Bengay, within the category: Pharmaceutical.
Immediate relief from muscle pain.
Creative Directors: Lo ShuengYan, Yang Yeo, Tiffany Huang
Art Director: Alan Zhang
Copywriter: Vno Tang
Photographer: Jeff Hargrove
Retouching: T&W

Like it! Good job chinese!

hmmmmm good one!

What sort of name is that? Ben Gay?

Hahahaha. In portuguese it translates like "very faggy"!
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Funny, and to the point.

im smiling so its not bad ;]

Wow... now football match got playing in the dark?
nice idea but bad art direction kill it.

the stadium is S.Siro Meazza (Milan), if you read the large stripe you see "Fossa dei leoni", that are ACMilan Supporters.
But in the the field i don't see any AC Milan football players

i agree with eugenius.............
Bad art direction.

Looks pretty interesting. At the same time please note that the player got injured in the right leg and the physician is carrying the left leg.

i think they are right, physician is carrying a right leg, look at the muscle and the foot! ;)


jajaja muy bueno

The idea is great, but the excecution is off. Why would it be dark in the stadium??? whats the point?.
Good idea, poor excecution.

very clever! and the art work very good.

jajajajaja muy bien..

Maybe I'm just weird, but I don't find this funny in the slightest.
Tweet tweet: @ThisAbility

it's funny in the asian way of jokes.
perhaps if you watch asian comedies you'll understand
all balls, no brains

Good idea, poor execution
Why would it be dark???

"Leg, Made in China...plays even in darkness"
withalltherespects

That's pretty funny. I like it, but I wish the poses and gestures (not to mention that leg) looked more natural. Art direction forced a little bit. But nice otherwise.

Relief from muscle pain and amputation pain.

izmild
http://uniquetvcomm.blogspot.com
nice idea and execution...

i like the idea...