Description
Bench, the foremost fashion brand in the Philippines, has come up with a line of hairstyling products under the brand Bench Fix. This wide range of professional hairstyling tools consist of 8 products: Hairlastic Flexible Fibers, Clay Doh Molding Clay, Rock Steady Scuplting Bond, Rock & Rule Matte Sculpting Wax, Shape Shifter Shaping Fiber Creme, Agent Bond Styling Gum, Sooo Polished Shine Wax, and the Deputy Shine Pomade. All of these were designed so the everyone can easily style their hair any way they want, and still manage to keep it in place because of its 'superior hold.' Bench came up with these print ads to creatively show the product's benefit and promote awareness to its young and hip market in a way that they can truly relate to.
Print advertisement created by TBWA, Philippines for Bench Fix, within the category: Health.
Superior hold.
Bench Fix
Professional Hair Styling Products
Creative Directors: Melvin Mangada, Marci Reyes
Associate Creative Director: Ali Silao
Art Director: Ronald Carlo Banares
Copywriter: Marci Reyes
Photographer: Jay Tablante
Print Producer: Dennis Carlos
Make-up Artist: Jen Delica
Hair Stylist: Mark Anthony Sumaray

Gecko is best

no.

I want my hair cut like spider where is the saloon.

cool hair style. i like.

cool hair style.

Super cool!

good one but i prefer the Gecko one

awesome campaign and awesome art!
groovy baby!

I feel like a girl saying this, but this looks f***ing creepy as Hell.

Genial! Grande trabalho de finalizaçao!

so so

salute