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Spider

Campaign
Agency Network: 
Published/Aired: 
April 2012
Bench Fix Print Ad -  Spider

Also From This Campaign 2

Description

Bench, the foremost fashion brand in the Philippines, has come up with a line of hairstyling products under the brand Bench Fix. This wide range of professional hairstyling tools consist of 8 products: Hairlastic Flexible Fibers, Clay Doh Molding Clay, Rock Steady Scuplting Bond, Rock & Rule Matte Sculpting Wax, Shape Shifter Shaping Fiber Creme, Agent Bond Styling Gum, Sooo Polished Shine Wax, and the Deputy Shine Pomade. All of these were designed so the everyone can easily style their hair any way they want, and still manage to keep it in place because of its 'superior hold.' Bench came up with these print ads to creatively show the product's benefit and promote awareness to its young and hip market in a way that they can truly relate to.

Print advertisement created by TBWA, Philippines for Bench Fix, within the category: Health.

Caption

Superior hold.
Bench Fix
Professional Hair Styling Products

Advertising Agency: TBWA\Santiago Mangada Puno, Makati City, Philippines
Creative Directors: Melvin Mangada, Marci Reyes
Associate Creative Director: Ali Silao
Art Director: Ronald Carlo Banares
Copywriter: Marci Reyes
Photographer: Jay Tablante
Print Producer: Dennis Carlos
Make-up Artist: Jen Delica
Hair Stylist: Mark Anthony Sumaray
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Highest Rated

Nike Diesel's picture

I feel like a girl saying this, but this looks f***ing creepy as Hell.

Nike Diesel
Activity Score 13630
Art Director
kurtberengeiger's picture

Gecko is best

kurtberengeiger
Activity Score 7323
Copywriter
pierrelastname's picture

no.

pierrelastname
Activity Score 2869
Copywriter
headoffice Communication's picture

I want my hair cut like spider where is the saloon.

headoffice Comm...
Activity Score 196
Graphic Designer at 37/B Indira Road, Ground Floor, Farmgate, Dhaka-1215, Bangladesh
ItMatters's picture

cool hair style. i like.

ItMatters
Activity Score 2167
kleenex's picture

cool hair style.

kleenex
Activity Score 52778
Web Designer/Developer
ignitionspark's picture

Super cool!

ignitionspark
Activity Score 212
Mumbai
MicheleVirgilio's picture

good one but i prefer the Gecko one

MicheleVirgilio
Activity Score 2617
feysal's picture

awesome campaign and awesome art!

feysal
Activity Score 2586
Art Director at Zilojo |

groovy baby!

Nike Diesel's picture

I feel like a girl saying this, but this looks f***ing creepy as Hell.

Nike Diesel
Activity Score 13630
Art Director
Fernando Fernandes's picture

Genial! Grande trabalho de finalizaçao!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
missangel's picture

so so

missangel
Activity Score 15
kulago's picture

salute

kulago
Activity Score 101
associate creative
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