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Gecko

Campaign
Agency Network: 
Published/Aired: 
April 2012
Bench Fix:  Gecko
Bench Fix Print Ad -  Gecko

Also From This Campaign 2

Description

Bench, the foremost fashion brand in the Philippines, has come up with a line of hairstyling products under the brand Bench Fix. This wide range of professional hairstyling tools consist of 8 products: Hairlastic Flexible Fibers, Clay Doh Molding Clay, Rock Steady Scuplting Bond, Rock & Rule Matte Sculpting Wax, Shape Shifter Shaping Fiber Creme, Agent Bond Styling Gum, Sooo Polished Shine Wax, and the Deputy Shine Pomade. All of these were designed so the everyone can easily style their hair any way they want, and still manage to keep it in place because of its 'superior hold.' Bench came up with these print ads to creatively show the product's benefit and promote awareness to its young and hip market in a way that they can truly relate to.

Print advertisement created by TBWA, Philippines for Bench Fix, within the category: Health.

Caption

Superior hold.
Bench Fix
Professional Hair Styling Products

Advertising Agency: TBWA\Santiago Mangada Puno, Makati City, Philippines
Creative Directors: Melvin Mangada, Marci Reyes
Associate Creative Director: Ali Silao
Art Director: Ronald Carlo Banares
Copywriter: Marci Reyes
Photographer: Jay Tablante
Print Producer: Dennis Carlos
Make-up Artist: Jen Delica
Hair Stylist: Mark Anthony Sumaray
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Highest Rated

wildbore's picture

well done Mr.Mark Anthony Sumaray

wildbore
Activity Score 749
Creative Director at - - -
kurtberengeiger's picture

Extreme jealousy

kurtberengeiger
Activity Score 7323
Copywriter
ItMatters's picture

lol. the hair style looks so cool.

ItMatters
Activity Score 2167
VampAd's picture

Beautiful.

VampAd
Activity Score 1151
saya's picture

great

saya
Activity Score 353
Art Director at McCann Worldgroup, Bengaluru
metis's picture

That's fantastic.

metis
Activity Score 413
Copywriter
cvchitale's picture

aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaawwwwwwwwwwwwwwsm

cvchitale
Activity Score 1418
Copywriter
ignitionspark's picture

Superb..

ignitionspark
Activity Score 212
Mumbai
shradha_artist's picture

wonderful....

shradha_artist
Activity Score 10
Art Director
wildbore's picture

well done Mr.Mark Anthony Sumaray

wildbore
Activity Score 749
Creative Director at - - -
Siddarth Basavaraj's picture

Metal one for sure

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

MicheleVirgilio's picture

very good ad.

MicheleVirgilio
Activity Score 2617
ambareeshashirivaram's picture

beautiful idea. can set a trend. certainly a metal. and i'm giving

ambareeshashirivaram
Activity Score 117
Art Director at Art Director at MuseComm / bangalore |

@

maish.d9's picture

amazing.... !!! visually it's very appealing...

maish.d9
Activity Score 26
Leo Burett
riyelam's picture

All stars for Mr. Mark Anthony Sumaray. I want the hair style for me too...

riyelam
Activity Score 366
Graphic Designer at Linc Pen & Plastics Limited
feysal's picture

great art direction

feysal
Activity Score 2597
Executive Creative Director at CBCC Africa (Centre for Behaviour Change and Communication) |

groovy baby!

m-adman's picture

Love it

m-adman
Activity Score 185
Nike Diesel's picture

This one works fine. Plus it's kinda funny.

Nike Diesel
Activity Score 13714
Art Director
rauliten's picture

Que nivel de dirección de arte!!!

rauliten
Activity Score 393
Creative Director
Fernando Fernandes's picture

Genial! grande trabalho de Plan, criaçao e cliente!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
andylefty's picture

Great!

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
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