Description
Print advertisement created by JWT, United Kingdom for Benadryl, within the category: Pharmaceutical.
Allergies can attack any time.
Benadryl
Win the war against allergies.
Executive Creative Director: Russell Ramsey
Creative Director: Dominick Lynch-Robinson
Art Director: Adam Scholes
Copywriter: Hugh Todd
Photographer: Graeme Stuart
Mask Maker: Steven Whinnery
Account Director: Will Kirkpatrick
Production: Stuart Heyburn
Typographer: Chris Hutton
Retouching: John Proudfoot
I like the idea but the photo treatment certainly could be improved.
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What does the green man represent? I like the the other two ads from the campaign more.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
God hath wrought tree pollen: www.youtube.com/watch?v=WLY-8_PfxAw&feature=fvst
Good creation for sûre,
but the scarry side of the stratégy is disturbing... for me.
Great idea, something diferent, but not feeling the print it self, just not operated right
I am as confused by your comment as I am by this campaign. You say it's a "great idea" and "something different", but not "operated right". And if it's a "great idea", why only 4 stars?
I think it's a crap idea. I love "eerie", but not when it comes to pharmaceuticals.
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