Masks, Green man

Campaign
Agency Network: 
Published/Aired: 
May 2011
Benadryl:  Masks, Green man

Description

Print advertisement created by JWT, United Kingdom for Benadryl, within the category: Pharmaceutical.

Caption

Allergies can attack any time.
Benadryl
Win the war against allergies.

Advertising Agency: JWT London, UK
Executive Creative Director: Russell Ramsey
Creative Director: Dominick Lynch-Robinson
Art Director: Adam Scholes
Copywriter: Hugh Todd
Photographer: Graeme Stuart
Mask Maker: Steven Whinnery
Account Director: Will Kirkpatrick
Production: Stuart Heyburn
Typographer: Chris Hutton
Retouching: John Proudfoot
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ace85le's picture

I like the idea but the photo treatment certainly could be improved.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

morse's picture

What does the green man represent? I like the the other two ads from the campaign more.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Reality Check's picture
Reality Check
Activity Score 2545
Manoma's picture

Good creation for sûre,
but the scarry side of the stratégy is disturbing... for me.

Manoma
Activity Score 1108
Copywriter
kuzni's picture

Great idea, something diferent, but not feeling the print it self, just not operated right

kuzni
Activity Score 25
Copywriter
atb2005's picture

I am as confused by your comment as I am by this campaign. You say it's a "great idea" and "something different", but not "operated right". And if it's a "great idea", why only 4 stars?

I think it's a crap idea. I love "eerie", but not when it comes to pharmaceuticals.

atb2005
Activity Score 13547
Glut's picture

weak series!

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
jackblack's picture

Not great v3.

jackblack
Activity Score 2363
Art Director
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