Really long straw

Campaign
Published/Aired: 
March 2008
Beanbag:  Really long straw

Description

Print advertisement created by Sir J.J. Institute of Applied Art, India for Beanbag, within the category: House, Garden.

Advertising School: Sir JJ Institute of Applied Art, Mumbai, India
Art Director: Ganesh Nayak
Copywriters: Chintan Ruparel, Tanmay Bhat
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sold's picture

what is the product? beanbag? what is this?

sold
Activity Score 3379
Copywriter
chintan ruparel's picture

Bean bag chairs are a popular form of furniture made of fabric and filled with small chunks of styrofoam or PVC pellets. They were hugely popular as mod furniture during the late 1960s and early 1970s; their popularity resumed in the mid 1990s, as companies began selling chairs filled with shredded polyurethane foam, charging a premium for the extra comfort this can provide. Bean bag chairs are known to bean bag enthusiasts by many names, such as "Physics Bag" or "Oversized Sac".

hope u get it now. google it under 'images' to see how it looks.

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

sold's picture

yes, i got it, thanks a lot.
good campaign by the way.

sold
Activity Score 3379
Copywriter
chintan ruparel's picture

thank you...

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

JAGGY's picture

i like this one the most.
Copywriter, TBWA

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

Misha Rao's picture

I remember seeing this campaign at the J.J. exhibition and i had loved the copy...It won at the Cag awards too...great work!
Waiting to see the entire campaign here

Misha Rao
Activity Score 12
Copywriter at Melange Medical Communications, Mumbai.
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