Agency Network: 
March 2010
Bayer / Destiny:  Weed
Bayer Print Ad -  Weed


Print advertisement created by McCallum, Australia for Bayer, within the category: Pharmaceutical.


Weed control?

Advertising Agency: McCallum, Melbourne, Australia
Creative Directors: David Gullotti
Art Director / Copywriter: David Gullotti
Photography: Stock
Retoucher: Jonathon Ryder
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Highest Rated

Adaddicted's picture


Activity Score 3431
Art Director |


mikeelrapido's picture

Terrible guy...

Activity Score 1929
Copywriter at Evo S.C. |


npravn's picture

Good fun! Nice way to deliver the message.

Activity Score 157
Creative Director at Integral A/S
razorsharp creative's picture

"Duuuuuuuude." Good. Not great. Although I would have loved to have seen the rejected models for this ad...I'm sure some showed up with bong in hand.

razorsharp creative
Activity Score 186

-Richard Todd Aguayo (razorsharp creative)

Prime83's picture

hahahaha, fun and functional.

Activity Score 497
Creative Director at Huella Publicidad
Marlus Lau's picture

This guy is more lsd than weed.

But it's an interesting idea.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Gualcor's picture

Too much "stereotypism" (i just inveted the word)

Activity Score 978

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

fredrik_t's picture

This is so bad. The photo i stock from iStock. Bad. Bad. Bad.

Activity Score 10

Art director | Strategic creative

lynz's picture

oh come on! Yes it is preferred to do the shoot and art direct it yourself, but in reality there are times when it doesn't happen. I think the previous comment about the client not paying is pretty accurate, so why kill a good idea just because you are using an "istock" photo. I think this is a fun and different approach. Well it made me laugh.

Activity Score 104
Art Director
Roshan Quintus's picture

dont get it can someone explain pls

Roshan Quintus
Activity Score 665
Saatchi & Saatchi - Sri Lanka |

bite me

jake_g's picture

Roshan - the shocked, and slightly perplexed hippy guy thinks 'weed control' refers to marijuana (weed) control, I guess he's not happy about it.

Activity Score 2
Adaddicted's picture


Activity Score 3431
Art Director |


Phil Lestino's picture

This is not bad for the agricultural ad sector...the reason it is a stock photo is that the client saw it as a visual and then didn;t want to spend any money doing it again and once the ad visual was approved no one changes things, because the commitee has said yes and the product manager just wants an easuy life... I didn't work on this and don't know the agency but I have experienced the pharma client in the past

Phil Lestino
Activity Score 1682
xcreativity's picture

for the given target group i think this is a good ad

Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

jamesrothenburg's picture

That's a bad joke.

Activity Score 554
Art Director
perromalo's picture

...not to mention the name of the product. I love it.

Activity Score 435
Creative Director at Mateo&co
Sven Gali's picture

The traget audience is going to need some serious green grass here not some bland opague green background. BTW My dad is that target audience

Sven Gali
Activity Score 845
Davosk's picture

This guy looks more like a 70's tennis player, looking at the headband. Not hippie enough.
I know you Jonathon Ryder.

Activity Score 4811
Art Director
ffffffwhat's picture

Hehe. I'd have gone with more hippie, less fear & loathing.

Activity Score 261
Art Director
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