To honor the sacrifices that everyday people in Bahrain and around the world continue to make, Bahrain’s leading telecommunications provider Batelco released a commemorative SnapChat lens to be used at home. The lens celebrates heroes at home by adorning them with medals of honor that recognize their struggle and allows them to see themselves as the brand sees them – at-home heroes of COVID-19.
This campaign kicked off on Instagram with images of heroic women and men proudly posing at home in their pajamas with their own set of medals, each one custom designed in 3D to reflect their accomplishments – ranging from men learning to cook, to parents dealing with the realities of homeschooling their children.
Print advertisement created by ‿ and us, Bahrain for Batelco, within the categories: Electronics, Technology, Public Interest, NGO.
Production: Studio Melt
Founder And CCO: Fadi Yaish
Senior Creative: Camila Venegas Gomez
Creative Director: Sandy McIntosh
Creative Director: Jamie Kennaway
Creative Director: Steve De Lange
Business Lead: Mahmoud Jaber
Head Of Content And Video Production: Serena Chemaly
Chief Marketing Officer (Batelco): Bilal Adham
Marketing Director (Batelco): Shehab Saeed
Head Of Brand (Batelco): Husain Mudara