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Tic-Tac-Toe, 3

Campaign
Agency Network: 
Published/Aired: 
January 2011
Axe:  Tic-Tac-Toe, 3

Description

Print advertisement created by Lowe, United Arab Emirates for Axe, within the category: Health.

Caption

The Axe Effect

Advertising Agency: Lowe Mena, Dubai, UAE
Creative Directors: Mark Lewis, Marwan Saab
CGH / Art Director: Mansoor A. Bhatti
Group Account Director: Tej Desai
Senior Account Manager: Prashob Ravi
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Highest Rated

the_lizard_king's picture

Very Old school and an art of perfection. I know it breaks the regular AXE advertising code... but yet i love the concept. So simple yet so impressive. Great job.

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

Lazarus's picture

Sure. I'd be playing tic-tac-toe with a bunch of babes.

Lazarus
Activity Score 1537
Creative Director
jackblack's picture

Definitely not Axe worthy.

jackblack
Activity Score 2363
Art Director
jackmancer2017's picture

I dunno, I kinda like it but I'm interesting in noteworthy ads. Doubt this'll do all that well with the gross of their target audience.

jackmancer2017
kleenex's picture

I like all three,

kleenex
Activity Score 58797
Web Designer/Developer
writersblog's picture

So what are teenage douche bags into now... Twister? Pokemon? Hold 'em? WoW? GTA? Screw that, I roll with good ol' tic-tac-toe.

writersblog
Activity Score 553
Copywriter
morse's picture

Not feeling it.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pitted prunes's picture

not axe at all..

pitted prunes
Activity Score 216
Migzter13's picture

simple.. yet dead on:D

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

imagineit's picture

it's good and simple but not breathtakingly brilliant like it's previous ads!

imagineit
Activity Score 550
luispiter's picture

i love simple concept... congrats

luispiter
Activity Score 2756
comunication
the_lizard_king's picture

Very Old school and an art of perfection. I know it breaks the regular AXE advertising code... but yet i love the concept. So simple yet so impressive. Great job.

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

manumartin5's picture

its not for the masses. But it is creative.

manumartin5
Activity Score 1194
Art Director at Infinity Advertising Services Pvt. ltd.
Tspot's picture

I get all 3. This one's the best. Yet the tic-tac-toe approach has been done and done again.

Tspot
Activity Score 241
Copywriter
spinsarah's picture

I think there's such as thing as making an ad so simple that it lacks the necessary depth which entices its audience with the product... Such is the case with this one.
Also, Axe's ad campaign is normally either epic, inappropriate, or hilarious- and this ad is none of those.

spinsarah
Activity Score 110
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