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Snow angel car

Campaign
Agency Network: 
Published/Aired: 
November 2009
Axe:  Snow angel car

Description

The brief was to make sure young guys didn't leave the house without their portable Lynx Bullet, because you never know when romance might strike.

Creative Director:Dominic Goldman

Print advertisement created by BBH, United Kingdom for Axe, within the category: Health.

Caption

Be prepared this festive season.

Advertising Agency: BBH, London, UK
Art Director: Adam Thompson
Copywriter: Dan Glover-James
Photographer: Julian Wolkenstein
Agency producer: Jeremy Gleeson
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Highest Rated

Lastlab's picture

What's new in this idea?i saw it a lot of time...for a lot of product!

Lastlab
Activity Score 63
jackmancer2017's picture

in Axe style, very good ;-) and funny

jackmancer2017
nepstein's picture

Haha, I like these, but they're all shot at night, in dark places. If I didn't know this was axe, I might think it was an ad for pepperspray.

nepstein
Activity Score 197
Parsons School of Design
Honest Dave's picture

I agree, they all look like rape ads.

Honest Dave
Activity Score 233
Art Director |

www.davestyler.com

Brain-Art's picture

Great

Brain-Art
Activity Score 1101
Graphic Designer
silvi's picture

Image isn´t very clear, but idea is very good.

silvi
Activity Score 4172
Copywriter
Guest's picture

I think it would be a little awkward if they weren't at night. Implying sexual relations on the street in broad daylight would be a little weird. So I can see where the at night part came from.

Guest
firebug's picture

get it

hahahaha

ya nice

firebug
Activity Score 1113
Guest's picture

So Honest Dave, in spite of there being no signs of struggle in the snow, you still think it looks like rape? Lighten up, they're funny.

Guest
Migzter13's picture

more like.. anytime.. anywhere.. hehehehe

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

freakart's picture

why there is only one pair of footsteps? girl or dude has wings?

freakart
Activity Score 534
grapphic design / advertising |

_____________________________________________________________

Creativity!

freakart.lv | Twitter

rolling.stone's picture

hey, see it on better zoom, there are footprint on left and right side of car

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

WillyLatasa's picture

So? Whats the product? Pepper spray or axe?

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

Shamik's picture
Shamik
Activity Score 15
Creative Director at Grinning Tree Production
corkscrewkibitzer's picture

looks like the polo ambient ads

corkscrewkibitzer
Activity Score 76
De La Salle University - Manila
Lastlab's picture

What's new in this idea?i saw it a lot of time...for a lot of product!

Lastlab
Activity Score 63
Chopper's picture

Real spiritual.

Chopper
Activity Score 1015
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