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Puppy effect

Campaign
Agency Network: 
Published/Aired: 
June 2009
Axe:  Puppy effect

Description

Print advertisement created by Lowe, Portugal for Axe, within the category: Health.

Advertising Agency: Lowe Ativism, Lisbon, Portugal
Creative Directors: Susana Albuquerque, Joao Coutinho
Art Director / Illustrator: Ana Magalhaes
Copywriter: Ana Simoes
Photographer: Goncalo Gaioso, Compact Studio
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Highest Rated

Guest's picture

it ain't puppy, it's a huge dog
at first i thought the guy in left smells like dog so he could be very smelly

Guest
mpared's picture

these are sooooooooo coool well done

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

palls's picture

Another weak execution. Do you people hold dogs like this instead of taking them for a walk ?

palls
Activity Score 164
Copywriter at copy writer |

"selling is advertisment"

Guest's picture

I guess you know how to hold a dog???

I would like to know if u would do better...

Guest
Guest's picture

so i think winner is the axe effect, which i think is the idea

Guest
Guest's picture

jajajajaja...
Great. But with a cat the ad would be greater.
www.vamosfalarmal.com.br

Guest
Guest's picture

This sucks, where is the creativity?

Guest
Guest's picture

puppy effect wins! awww

Guest
Guest's picture

so thats puppy??

Guest
VRB-PRO's picture

catches the eye, cool

VRB-PRO
Activity Score 14
VRB Productions,LLC; Freelance studeo and field technician for local cable access channels
CurryJ's picture

Damn, if that's a puppy, then I'm brad pitt! No way man.

CurryJ
Activity Score 949
Copywriter |

================================================
I think; therefore I am

Guest's picture

it ain't puppy, it's a huge dog
at first i thought the guy in left smells like dog so he could be very smelly

Guest
xprompt's picture

What's this?

xprompt
Activity Score 32
Art Director
Guest's picture

Esa ejecución ya ha sido usada para una campaña en contra del abuso infantil en México

Guest
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