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Petrol

Campaign
Agency Network: 
Published/Aired: 
February 2012

Description

Print advertisement created by BBH, United Kingdom for Axe, within the category: Health.

Caption

New Axe Anarchy for him + for her
Unleash the chaos

Advertising Agency: BBH, London, UK
Director: Tom Kuntz
Creative Director: Dominic Goldman, David Kolbusz
Creatives: Daniel Schaefer, Szymon Rose
Producer: Suza Horvat
Sound: Factory Studios
Account Directors: Richard Lawson, Keir Mather
Post production: Framestor
Agency Producer: Ruben Mercadal
Photographer: Jean-Yves Lemoigne
Print Producer: Jeremy Gleeson
Account manager: Jennifer Omran
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simonds08's picture

he is amazed she is pumping her own gas and she is amazed to see a time traveler? either way this looks dangerous.

simonds08
Activity Score 598
Billoughsby's picture

She's spilling Sprim all over the place.

Billoughsby
Activity Score 5150
Art Director |

That's it.

Roger Keynes's picture

They'll blow ub, Billo!!!

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

simonds08's picture

sprim is more yellow

simonds08
Activity Score 598
MicheleVirgilio's picture

not bad

MicheleVirgilio
Activity Score 2617
advertising ninja's picture

i think its a winner.

advertising ninja
Activity Score 616
Art Director at brain, warsaw
Mammoths-Not-Dead's picture

funny! big plus for art-direction!

Mammoths-Not-Dead
Activity Score 414
thedesignaddict's picture

Lovely.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Muratsuyur's picture

best of three..

Muratsuyur
Activity Score 67
Photographer
ideas creator's picture

nice concept

ideas creator
Activity Score 87
kleenex's picture

To me the people do not even look real at all.

kleenex
Activity Score 53248
Web Designer/Developer
andylefty's picture

Like it!

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
SoCH_TO's picture

I think Its cool guys !!

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

wonwaywoo's picture

Good.very clear.

wonwaywoo
Activity Score 91
Art Director at adk guangzhou
Eight's picture

stupidito

Eight
Activity Score 148
Production Manager
reginamor's picture

this one like me too, you can imagine what can happen if they approach

reginamor
Activity Score 8
Manoma's picture

Not enough spontaneous for me... too articulated.
Just 2 stars for the planner, and the client, to defend this concept...
but nothing fot creation.

Manoma
Activity Score 1108
Copywriter
Michaelsmagic's picture

cool art

Michaelsmagic
Activity Score 261
pindaro's picture

thumbs up

pindaro
Activity Score 524
Creative Director |

www.pindaro.info

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