Log in to post comments
Oren's picture

Ok.. So ?
I got a big bathroom .. and ?
Does it mean that it's full with girl's ?
That i like taking bath's so much so i build a big bathroom ?
All of the above .. Other ?
Or maybe it's me and i'm missing something..

I think that the idea isn't working so clearly ..
Maybe could work better with a better art ..

Saw so much more better ads for this product.

Oren
Activity Score 91
Copywriter
Oren's picture

Maybe if you put a line near the product that's says ..
"Make room for the big pleasure in life"

But then again .. It might be too big of a promish for axe.

Dont know.

Oren
Activity Score 91
Copywriter
Boony wants a beer's picture

Maybe it's just garbage.

Boony wants a beer
Activity Score 380
Art Director
gopalgoud's picture

very good

gopalgoud
Activity Score 38
Art Director
Kanti's picture

Big bathroom cause lots of chics maybe? Like it.

Kanti
Activity Score 48
Creative Director
whitespace's picture

I thought a much better one would be to use 'bedroom' in every room.

whitespace
Activity Score 1947
Creative Director
Joe76's picture

I thought that was the idea until I enlarged the image. Would work better

Joe76
Activity Score 760
Art Director
Guest's picture

Your thought is bang on. Bedroom in every room makes sense.

Guest
Desi's picture

These is called formula advertising. Historically similar executions have won (remember those over done world maps). Except in this case the ad says nothing. Agreed with whitespace about making bedroom in everyroom, but isn't axe overdone? Guys let's see something new, not something which has been done to death and more better.

Desi
Activity Score 1040
Oren's picture

The bedroom In everyroom wont work here cause its an axe shower gel / shampoo
and not a deodorant so it's have 2 do something with the shower.

Oren
Activity Score 91
Copywriter
the_ashlands's picture

...more better?

the_ashlands
Activity Score 1378
Graphic Designer |

www.ashlandic.com

Eagle's picture

Weak.
The blueprint images have been used to death.

Eagle
Activity Score 34
Client Servicing
thecharles's picture

Do bad ad's like this work in the UAE, if so what am I doing in a country where you need talent? Life could be easier

thecharles
Activity Score 104
Graphic Designer
nemesis's picture

I think it's cool. True, Axe has done some better ads, but this one works just fine.

nemesis
Activity Score 765
Creative Director
rainman's picture

this is the weakest of the Axe ads that I have seen. They set the bar pretty high for themselves.

rainman
Activity Score 267
Art Director
addyhoch10's picture

i agree with drunkard:

addyhoch10
Activity Score 2580
Art Director
drunkard's picture

What about bedroom??... Idea will remain the same... LAME.

drunkard
Activity Score 113
Copywriter
Guest's picture

takes some getting around of.

Guest
Advertisement
Featured Content

Latest Collections

Advertisement