Also From This Campaign 5
Description
Print advertisement created by Z+, Brazil for Avianca, within the category: Transport.
The columbian coffee's tast is unique.
Our flights to there, on the other hand, are two.
Creative Directors: Leo Macias, Alan Strozenberg
Art Director: Elias Carmo
Copywriter: Leandro Leal
Illustrator: Ilustra Design
Photographer: Rodrigo Ribeiro
Could the "two" vs "too" typo be a result of the translation? Beyond that, I feel like I've seen this idea somewhere else but can't place it.
Don't like this campaign. Doesn't belong to AotW.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
So, what's the message? "Unique" - but "unique" itself can be anything.
Unique means there's only one. The air company offers two flights. That's the joke. There's no typo.
Talk about the columbian coffee to brazilians (crazy about their own coffee) is not a great idea...and I dint get the message
I'm brazilian and I don't care. The idea that you're not supposed to talk about the organges to people that love apples is a old and out dated marketing concept.
the "coffee art" is really good. there are competions about the best coffee picture.
the ad is creamy and clean. i like that combination.
The typo and clunky copy, I don't mind.
The idea on the other hand...
The Jobless Writer
Will Think for Salary
I agree with the fact that there's disposition in messaging. But congrats to the art team. So clean and fresh. just like Colombian Coffee.
Thinking what to think
what is the concept in here?? I dint get any message!!
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