Brief: Autism Forum Switzerland’s main goal is to sensitize the population to the special characteristics of people with Autism Spectrum Disorder (ASD). And to awaken a better understanding for them. Solution: The individual manifestations of autism are diverse. But what all people with autism have in common are handicaps in their social behavior. They withdraw into themselves and have great difficulties getting in touch with the outside world. This is illustrated by "Matryoshkas", which are not painted on the outside as usual, but on the inside - with a lot of love for fine detail.
Print advertisement created by Ruf Lanz, Switzerland for Autism Forum Switzerland, within the category: Public Interest, NGO.
Creative Direction: Danielle Lanz, Markus Ruf
Art Direction: Isabelle Hauser, Mario Moosbrugger
Copywriter: Markus Ruf
Account Executive: Miro Poffa
Illustration: Carioca Studio
Photography: Carioca Studio
Production: Visualeyes International
Producer: Katrin Lohmann