People with autism have difficulty properly assessing the visual expressions, gestures and feelings of other people. “Facial expressions” must be painstakingly learned like a complication foreign language. This campaign illustrates this using Chinese kanji characters resembling human faces. Each character has a meaning, such as loyalty, emptiness, empathy, sadness or loyalty. The characters were painted by calligrapher-artist Sylvie Xing Chen using tradition methods on Japan paper.
This professional campaign titled 'Facial expressions' was published in Switzerland in September, 2016. It was created for the brand: Autism Forum Switzerland, by ad agency: Ruf Lanz. This Print medium campaign is related to the Public Interest, NGO industry and contains 4 media assets. It was submitted almost 6 years ago.
Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Directors: Markus Ruf, Danielle Lanz
Art Director: Isabelle Hauser
Copywriters: Florian Birkner, Markus Ruf
Illustrator: Sylvie Xing Chen / Calligraphy artist