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The big idea condensed, Master

Campaign
Agency Network: 
Published/Aired: 
September 2010

Description

Print advertisement created by BBH, United Kingdom for Audi, within the category: Automotive.

Caption

The new A1 big idea condensed.

Advertising Agency: BBH London, UK
Creative Directors: Kevin Stark, Nick Kidney
Art Directors: Mark Reddy, Adrian Rossi
Copywriter: Alex Grieve
Designer / Illustrator: Rich Kennedy
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Guest's picture

Like it very much. The idea strikes.

Guest
atb2005's picture

Too much going on. Fail.

atb2005
Activity Score 13557
Guest's picture

Please tell me this is not from BBH London!!!!!! OMG.

Guest
Guest's picture

got my attention. thats all to it

Guest
silvi's picture

Clean and nice

silvi
Activity Score 4172
Copywriter
KunIstvan's picture

I wouldn't call it clean at all. Arranged, yes, clean no. Still, I love it. A strong 7 stars from me.

KunIstvan
Activity Score 26
Graphic Designer at Freelancer
Billoughsby's picture

I judge this the least successful of the series specifically because icons, which is what this series is about, take a back seat (pun intended or not) to words -- A1, BIG, IDEA and CONDENSED. The other three in this series stay on-point and pull off the scheme nicely. If this is the only one you saw, you'd think the whole idea a mess, I 'spect.

Billoughsby
Activity Score 5150
Art Director |

That's it.

AssassinX's picture

Very good art direction. Love it.

AssassinX
Activity Score 1329
Guest's picture

it looks like a car leaving a smoke cloud big as hell. fail

Guest
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