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Sprinkling the passion, 2

Campaign
Agency Network: 
Published/Aired: 
September 2006

Description

Print advertisement created by Golden Age, China for Audi, within the category: Automotive.

Advertising Agency: Golden Age Integrated Marketing & Communication Organization, Guangzhou, China
Creative Director: Johnny Ji
Art Director: Kikiming Huang
Copywriter: Xia Bin
Illustrator: Feng Yuyin
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Highest Rated

just write's picture

YEAH.. this one's pretty good.. specially the art...

just write
Activity Score 651
Copywriter at Banyantree communications
dreamtree's picture

Must have sounded great in Chinese.. but 'sprinkling the passion'??? Why sprinkle?

dreamtree
Activity Score 12
A stranger abroad's picture

Love the way the brand is made more relevant to local culture by using traditional Chinese art techniques.

The English line does sound a little weird. My hanyu is not yet up to the task, but I suspect the line works better in Chinese and the transliteration is a little too literal.

A stranger abroad
Activity Score 427
Copywriter at Singapore
alexander_bickov's picture

Nice idea

alexander_bickov
Activity Score 3279
Guest's picture

Could have been retouched a bit nicer. Guess DDB DM9 will do it properly.

Guest
just write's picture

YEAH.. this one's pretty good.. specially the art...

just write
Activity Score 651
Copywriter at Banyantree communications
tirthomitro's picture

THE ART DIRECTION'S AWESOME!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

valayamadvertising's picture

looks like rusted car

am not impressed

www.valayam.com

valayamadvertising
Activity Score 244
Creative Director at VALAYAM CREATIONS |

www.valayam.com, www.valayam.com/blog

Honest Dave's picture

saw your website

am not impressed

Honest Dave
Activity Score 233
Art Director |

www.davestyler.com

corporal_hicks's picture

Nice one.
Could be better without the trees, they give a painting look rather then splash.

corporal_hicks
Activity Score 365
Art Director
silvi's picture

Impresionante dirección de arte. Congratulations!

silvi
Activity Score 4172
Copywriter
reactor's picture

The images are supposed to be formed with mud splash. It looks like 'splash' has turned into 'sprinkle' in the process of translation. It is really not a bad idea.

reactor
Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

Guest's picture

agree, nice idea, nice art direction, sprinkling the passion though makes no sense.

Guest
Jesterbrand's picture

Very good... but I don't like the way the trees were done. otherwise very good.

Jesterbrand
Activity Score 142
Creative Director
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