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Grip, 2

Campaign
Agency Network: 
Published/Aired: 
October 2008

Description

Print advertisement created by BBH, United Kingdom for Audi, within the category: Automotive.

Caption

Quattro. Independent grip. Intelligently applied.

Advertising Agency: BBH London, UK
Executive Creative Director: Nick Gill
Creative Directors: Kevin Stark, Nick Kidney
Art Director: Paul Yull
Copywriter: Ade Birkenshaw
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RM's picture

Fantastic ad, it's different, interesting to look at and more importantly the idea is so damn simple. Great stuff. You should be proud.

RM
Activity Score 419
Copywriter
xiaoxiaoxiao's picture

看看人家广告作的,多有卖点,反观国内广告,太媚相。

xiaoxiaoxiao
_sai_'s picture

Cannot understand, who can help to interpret, thanks

_sai_
Activity Score 32
Khaled Huda's picture

The hands symbolize the four wheels that are capable of adjusting grip on different terrains independently!
There's your interpretation SAI.
If you need more, read THE IDIOT's GUIDE TO ADVERTISING!!!

Khaled Huda
kangaroooo's picture

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kangaroooo
kangaroo's picture

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kangaroo
Crisp One's picture

lame

Crisp One
Activity Score 2005
Other at New York
talkingisfree's picture

I really like this. So simple, so clever, so nice.

talkingisfree
Activity Score 2712
Art Director
TiCtaK's picture

simple but i agree with the number of visuals .

TiCtaK
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