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Eagle

Campaign
Agency Network: 
Published/Aired: 
July 2012
Audi Print Ad -  Eagle

Also From This Campaign 2

Description

Print advertisement created by BBDO, Brazil for Audi, within the category: Automotive.

Caption

Adherence by quattro.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Director: Marcos Medeiros, Andre Kassu
Art Director: Diego Lauton
Illustrator: Marco Furtado
Account Supervisor: Paulo Kakinoff
Advertiser's Supervisor: Oscar Ferreira, Carol Derra, Isabella Filippi
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morse's picture

It's good but very similar to this: http://adsoftheworld.com/media/print/hankook_tire_rain

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jeanjaian's picture

the big idea between both campaigns: Adherence.

The first is completely different. (Tire Brand) It's about men doing the adherence.
The second, from Audi, (automobile brand) it's about funnier things, like King Kong or an eagle hunting rabbits.

Both are spectacular.

Similar, yes. In the idea.
In the execution and idea of each ad, different.

Even with the similarity, it's really hard to get to this Cannes Lions Silver ads. :)

jeanjaian
Activity Score 7
kleenex's picture

that ad is better than this one.

kleenex
Activity Score 53172
Web Designer/Developer
jorj's picture
jorj
Activity Score 638
Art Director at Senior Art Director
abake's picture

Old idea. There another very similar execution in here somewhere...

abake
Activity Score 1262
RMG Connect Colombia
kalpesh78's picture

@ jeanjaian. The idea is the same. execution in this one sucks.
I'd say if you're gonna lift an idea then make it better in execution. make it way better.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Nike Diesel's picture

boom!

Nike Diesel
Activity Score 13630
Art Director
peterklaus's picture

nice

peterklaus
Activity Score 108
Art Director
jackcoooper's picture

cannes, good

jackcoooper
Activity Score 93
Graphic Designer
dearturki's picture

who did it before, i think good year!

dearturki
Activity Score 311
riyelam's picture

Shame on the agency... Ivan how can be copied ads are archived????

riyelam
Activity Score 366
Graphic Designer at Linc Pen & Plastics Limited
gonndo's picture

Yes, was done before. Sorry, Mr. Serpa...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

sergiocastro's picture

My God! This website has become the center of the universe! I live in Brazil, and saw this campaign in Veja magazine, which is the largest magazine in the country. It was aired for a long time. It is not because appeared now in this shitty site that was copied. Hey, students go to work.

sergiocastro
Activity Score 4
sergiocastro's picture

this was done before, aired before and is best done

sergiocastro
Activity Score 4
abrahammathew's picture

cool concept....for perfect grip

abrahammathew
Activity Score 6
Graphic Designer
spears ava's picture

nice

spears ava
Activity Score 206
Copywriter
qasdew's picture

Eagle flies in wrong direction, if wheel moves forwad..

qasdew
Activity Score 10
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