Alpine

Campaign
Agency Network: 
Published/Aired: 
January 2011
Audi:  Alpine

Description

Print advertisement created by Bates, Norway for Audi, within the category: Automotive.

Caption

Audi Quattro is an intelligent all-wheel drive system that continuously distributes power to the wheels while sensing the road surface. That's how you get constant traction, unsurpassed dynamics and catlike response - even on the toughest runs during winter.

Advertising Agency: Bates United, Oslo, Norway
Creative Director: Thorbjørn Naug
Art Director: Thorbjørn Naug
Copywriter: Jørgen Lauré
Photographer: Glenn Røkeberg
Account Executive: Tor Anton Bjørge
Mac Operator: Glen Eric Kolva
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Highest Rated

TommyO's picture

Why a blue trail?

TommyO
Activity Score 1860
Copywriter |

That's me!
http://resiseymilim.wordpress.com

JeffP's picture

Ski related, Norwegians will get it.

JeffP
Activity Score 810
Marketing Manager at TomTom
sush's picture

nice, i lik d execution n copy

sush
Activity Score 566
creative writer and organizer |

sue

jackmancer2017's picture

Yes, Norwegians will get it - but doesn't this kinda show the opposite? The road like a ski track? That's slippery. I get what it's meant to say though, nicely found and striking visual.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
brymiguel's picture

No. It shows that it can handle this.

brymiguel
Activity Score 60
AKesseli's picture

Throw some red and blue flags on the turns and toss in how it can do it all while maintaining speed.

AKesseli
Activity Score 210
Boston University
TommyO's picture

Why a blue trail?

TommyO
Activity Score 1860
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Shmeremy's picture

Maybe it's just because I'm a sports fan and I know Audi is all about it's quatro awd, but I got it right away, without even reading the copy. Really cool visual.

Shmeremy
Activity Score 8
Art Director
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