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True Love

Campaign
Agency Network: 
Published/Aired: 
September 2010
Appy Fizz:  True Love

Description

Advertiser's Supervisor Nadia Chauhan, Madhur Pandey

Print advertisement created by Creativeland Asia, India for Appy Fizz, within the category: Non-Alcoholic Drinks.

Advertising Agency: Creativeland Asia
Chief Creative Officer: Sajan Raj Kurup
Executive Creative Director: Vikram Gaikwad
Creative Director: Anu Joseph
Copywriters: R.Venkatraman, Vinit Bharucha
Art Directors: Viraaj Braganza, R.Venkatraman, Devdutt Manjrekar
Illustrator: Devdutt Manjrekar
Account Executive: Jay Gala, Neema John
Retouching Artist: Michael Nadar
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Highest Rated

Misstree's picture

R u guys above kidding me?!? U haven't read the copy yet to comment on it! the copy is awesome! It's hilarious and so well written. I agree that it should have been less art-directed to be easier on the eyes. But do read it guys for a good laugh! Pat on the back to the copy team.

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

Blashyrkh's picture

I'm sorry, art is nice, but who's gonna read all this warped stuff?

Blashyrkh
Activity Score 32890
Art Director
rdjgadget's picture

i agree blashyrkh, it looks like its long copy for the sake there isn't a real story to captivate. I give the copywriter and more importantly the CD a fail....

rdjgadget
Activity Score 125

Holla at your boi!!!!!

keithstoeckeler's picture

WAY too much copy.

keithstoeckeler
Activity Score 425
Guest's picture

i like this drink!

Guest
Guest's picture

This isn't long copy, it's a novel!
Granted the art direction is nicely crafted, it still needs to be much shorter, punchy and get to the story faster. Best benchmark on Long Copy to date: Tate Modern ads by far.
I had palpitations at first glance, not an inviting reaction to get a reader to buy into these stories.

Guest
tirthomitro's picture

AM i supposed to read this??
am I supposed to read this??
am i supposed to READ this??
ami i supposed to read THIS??

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

yes u r.

Guest
Misstree's picture

R u guys above kidding me?!? U haven't read the copy yet to comment on it! the copy is awesome! It's hilarious and so well written. I agree that it should have been less art-directed to be easier on the eyes. But do read it guys for a good laugh! Pat on the back to the copy team.

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

Akshaya Singh's picture

Nice concept ... certainly brings across the brand personality they've been trying to create ...
And yes I read through the whole copy ... had a tough time but read through .... A little cleaner art work could've made it a bit less prohibitive for a person to try to read it... but a nice campaign nonetheless....

Akshaya Singh
Activity Score 162
Copywriter |

Amateur for life!

mockingbird's picture

people who want to read, read. people who dont read, ignore. ifeel this is worth catching one's eye and reading it.

mockingbird
Activity Score 238
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