Meaning of life

Agency Network: 
September 2010
Appy Fizz:  Meaning of life


Advertiser's Supervisor Nadia Chauhan, Madhur Pandey

Print advertisement created by Creativeland Asia, India for Appy Fizz, within the category: Non-Alcoholic Drinks.

Advertising Agency: Creativeland Asia
Chief Creative Officer: Sajan Raj Kurup
Executive Creative Director: Vikram Gaikwad
Creative Director: Anu Joseph
Copywriters: R.Venkatraman, Vinit Bharucha
Art Directors: Viraaj Braganza, R.Venkatraman, Devdutt Manjrekar
Illustrator: Devdutt Manjrekar
Account Executive: Jay Gala, Neema John
Retouching Artist: Michael Nadar
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Highest Rated

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Jupiter's picture

feeling giddy while reading...

Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Guest's picture

Monty Python, where the hell are you guys?

jackblack's picture

I'm kinda digging these.

Activity Score 2363
Art Director
Guest's picture

This is nice, and great art. altough the color is too "facebookish"

Guest's picture

What's the thought behind this campaign? Is it - " Appy+Grappy Fizz are whacked-out drinks, they don't take anything seriously. You don't need a rhyme or reason to swig down one. Well, perhaps a reason or two: Associate the drinks with having a good time & to show you're a cool, fun dude(tte)." Is that it?

Anyway, the copy's excellent in all the 3. Pleased to note that hyphens have been used where necessary.

But I do wonder if it's worth the time & trouble to do scam ads that are seen by virtually nobody, save for fellow ad men.

Guest's picture

It was printed in the magazine ( is the online presece of Just Another Magazine, a popular youth magazine) I used to work for, before I switched to advertising.


Guest's picture

Wow! Cant believe this is Indian! So cool! Proud!!!!

Guest's picture

Nobody does creative stuff to make his country proud. Get real, toss jingoism out of the window. It's simply about fulfuling creative desires (& perhaps garner some glory).

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Hibon's picture

Great artwork.

Activity Score 3734

Simple ideas are the best !

Guest's picture

Lovely piece of work
Great website


tirthomitro's picture

i am at a loss for words

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

How not? all your words are up there.

Spoonfeederxxx's picture

Concept aside...

Are people really going to spend time with these adverts?

The world is heading for more easy forms of advertising tailored to consumer laziness...

Let's face it, on a copy perspective these are well-written, but ordinary people will look at it and flip the page...

So creative team, I think you wasted loads of effort on something that's not wanted anymore...

You just flogged a dead horse, but you did it well...

Activity Score 641
Guest's picture

I am tired and sick of people telling me that people don't read any more.

Last I checked, there are more magazines on the stands every day. And they are selling more too.

Newspaper sales are up.

And yes, the Internet - people spend the whole day reading on the Internet.

Yes lots of words. Pages of it.

The only people who seems to have lost the ability to read are people who judge advertising (not in award shoes but in board rooms).

Or even copy writers.

These ads are well written. Not brilliant, but well written. That's saying a lot nowadays. The art though 'wacky' makes it a little tough to read.

So now - if this thing comes out in a magazine (if it didn't), will people read it? I think yes.

Guest's picture

y appy fizz & grappo fizz sold only in india & bhutan?
why not in bangladesh?i fall in love when i drink appy &grappo fizz.plz,plz,plz sale inbangladesh 22222222222222222222222222222

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