Deadliest Shark Attacks

Agency Network: 
June 2021
Animal Welfare Institute: Deadliest Shark Attacks
Animal Welfare Institute Print Ad - Deadliest Shark Attacks


We illustrated this poster with a shark-like mouth and subtly replaced the teeth with knives to make a shocking point: That the worst shark attacks are actually by humans. Because each year over 73 million sharks are being brutally killed, as their fins are hacked off and they’re thrown back into the ocean to die a painful death. All to make big profits off the expensive delicacy called shark fin soup. We hoped to educate the public on this worldwide problem that could change the balance of our oceans. So they’d support legislation to make shark fin soup illegal.

Print advertisement created by PPK, United States for Animal Welfare Institute, within the category: Public Interest, NGO.

Advertising Agency: PPK, Tampa, United States of America
Agency President/CEO: Tom Kenney
Executive Creative Director: Paul Prato
Creative Director: Michael Schillig
Copywriter: Michael Schillig
Art Director: Alan Schneller
Account Executive: David Phillips
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