Every 30 seconds a Romanian woman is beaten, and 30% have declared to have been physically or verbally abused starting with the age of 15. In the current social distancing context, these numbers will severally worsen. ANAIS Association created a public service announcement campaign to make the media and the people aware of the new deterioration in the new status quo.
The new #IsolateViolence initiative has a dedicated website www.izoleazaviolenta.ro and is communicated via an integrated campaign including visuals and films that add a dramatic twist to the COVID-19 imagery we have all been exposed to over the past weeks. Social distancing-related graphics and charts are creatively repurposed to explain the new spike in domestic violence and invite witnesses and victims to report any abuse to the Police.
Print advertisement created by Cheil, Romania for Anais Association, within the category: Public Interest, NGO.
Executive Creative Director: Mihai Gongu
Group Creative Director: Roxana Nita
Art Director: Victor Trifan
3D Artist: Marijus Pudar
Copywriter: Robert Ghita, Alexandru Iliescu
Head of Production: Monica Garbur
Client Service Director: Carmen Miruta
Sr. Account Manager: Ana Radulescu
Head of Development: Andrei Popescu
Digital Project Manager: Cosmin Slabescu
Production Agency: Chainsaw Europe