Background: Dark chocolates constitute a negligible part of the chocolate market in India. Only recently have consumers, especially millennials, begun embracing dark chocolate. In such a market scenario, 90% Dark Chocolate is a rarity in India. However, true chocolate connoiseurs, a very niche segment in India, know how exquisite 90% Dark Chocolate is.
Idea: Amul 90% Dark is amongst the darkest chocolate available in India. The taste of this dark chocolate is a surreal experience, difficult to describe in words. So we created our own visual interpretation of the experience of tasting 90% Dark chocolate.
Print advertisement created by FCB, India for Amul, within the category: Confectionery, Snacks.