ADVERTISING

Amul

Moon, Comet, Cosmos

Agency: FCB

Description

Background: Dark chocolates constitute a negligible part of the chocolate market in India. Only recently have consumers, especially millennials, begun embracing dark chocolate. In such a market scenario, 90% Dark Chocolate is a rarity in India. However, true chocolate connoiseurs, a very niche segment in India, know how exquisite 90% Dark Chocolate is.
Idea: Amul 90% Dark is amongst the darkest chocolate available in India. The taste of this dark chocolate is a surreal experience, difficult to describe in words. So we created our own visual interpretation of the experience of tasting 90% Dark chocolate.

This professional campaign titled 'Moon, Comet, Cosmos' was published in India in February, 2019. It was created for the brand: Amul, by ad agency: FCB. This Print medium campaign is related to the Confectionery, Snacks industry and contains 3 media assets. It was submitted about 5 years ago.

Credits

Advertising Agency: FCBIndia Group, India
Chief Creative Officer: Swati Bhattacharya
National Creative Director: Keegan Pinto
Creative Directors: Rajdatta Ranade, Mayuresh Wagle, Donovan Dsouza
Creative Supervisor:Niraj Patil
Illustrators: Chinmay Patil, Rajdatta Ranade

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.