Advertisement

Toothbrush

Campaign
Agency Network: 
Published/Aired: 
May 2016

Description

Print advertisement created by Ogilvy, India for AMRI, within the category: Public Interest, NGO.

Caption

Before the symptoms of Parkinson's get out of hand, come to us.
AMRI Hospitals

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Directors: Sumanto Chattopadhyay
Associate Creative Director: Sukhendu Mukherjee
Art Directors: Partha Chowdhury, Altaf Hussain
Copywriters: Sumanto Chattopadhyay, Alka Adhikari
Photographer: Sanjib Ghosh
Log in or register to post comments
Guest's picture

Making a typical ad world visual 'gag' at the expense of Parkinson's sufferers?! This campaign seems offensive and in poor taste.

Guest
Guest's picture

___________________________________________________________________________________good

Guest
Guest's picture

How is this offensive? I think it's an interesting insight. It's not blowing my mind, but it is an interesting solution.

Guest
Guest's picture

making fun of parkinsons...well done ONM kolkata.

Guest
shahidali's picture

its a shocker. shhh.......oook....errrrrrrrrrr.
ONM Kolkata, u must have a date with AMRI hospital.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

morse's picture

I fail to understand this ad. Anybody help?

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

krautland's picture

nothing offensive or shocking here. it's an average ad.

krautland
Activity Score 3216
Art Director at erm... no calls please.
shahidali's picture

kaurtland,
it seems to me that ONM kolkata has tried to humorize the point of parkinsons. it is a deadly state of body when a person cannot move normally and due to nurological disorder, shakes a lot in any activity. You can't take that point out to show a person holding four brushes and taking chance on the toothpaste. don't u think this vulgar effort of humorizing trivializes the graveness of parkinsons. I've seen the sufferers and you or anyone who appreciates this ad will never be able to fathom the dire situation a patient goes thru.
someone below rightly said, piush shouldn't have endorsed this piece.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Guest's picture

what is offensive?this is an k ad...nothing earth shattering but it gets the msg thru

Guest
tirthomitro's picture

hey do i smell some kinda' burning smell?
they are so typical when you see an indian idea breaks the world-level. and that's happening too often these days!
so chill guys! appreciate the great pieces of work.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

shahidali's picture

brother,
don't suffer from inferiority complex. indian ads have broken the world level a long ago. wake up.
however, ad is about idea and doesn't matter if it comes from usa or somalia or the moon.
just a small suggestion, don't fight the indian world class fight with this vulgar piece. humorizing the grave state of parkinsons may not be appreicated by the pope and poppers will follow.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Grrrr's picture

Very nice solution indeed. Although the lighting seems awkward somehow.

Grrrr
Activity Score 1961
Illustrator
Guest's picture

Other than the use of the word "hand" the headline/tagline is a total disconnect.

Guest
Guest's picture

the whole campaign sucks. Piyuish should think before endorsing his name on every fucking idea produced by O&M

Guest
Guest's picture

tirthomitro, if this is your measure of great, you have incredibly low standards. it's not bad.

Guest
Guest's picture

let's come face to face homeboy... orare u ne ofthose assholes ho just fuckinglove o live behind their mothrfucking mask...
get out you choot

Guest
mpared's picture

I beleive that tI believe that this is one of the best executions we have seen about Parkinson’s! It has been delivered in a very truthful manner! I love it his is one of the best executions we have seen about parkinsons..delivered in a truthfull manner

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

circlel's picture

patients with Parkinson have shaky hands, but they do see clearly. sorry, the whole ad doesn't make sense at all.

circlel
Activity Score 65
Other
Guest's picture

Its not because they have a poor vision that the visual shows multiple brushes...its because they have shaky hands the chances of spilling toothpaste is more so more than 1 brush used to prevent it....get it?

Guest
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement