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Agency Network: 
Published/Aired: 
October 2006
American Express:  Ellen

Description

Print advertisement created by Ogilvy, United States for American Express, within the category: Finance.

Caption

My life. My card.

Advertising Agency: Ogilvy & Mather, New York, USA
Creative Directors: Kevin Amter, Chris Mitton
Art Director: Kate Wilentz
Copywriter: Kate McCagg
Photographer: Annie Leibovitz
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Highest Rated

Guest's picture

Iconic.

Guest
slowrider's picture

nothing new - but annie`s great

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Guest's picture

I like it because i'm nosey and it is a good campaign, but it's no Mastercard Ad!!

And although i get it...... i'm still confused by the line, it doesn't click nicely but it made me smile:)

Guest
Guest's picture

so lazy. here's a questionairre filled out by a famous person! so?

Guest
Guest's picture

It is from October 2006. What's the point in posting it now???

Guest
ivan's picture

I suppose the agency wanted it to be in the Archive.

ivan
Creative Director at Ads of the World
sirvan's picture

WAY old... comon guys?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

Every once in a while a print campaign is done for a big difficult client that becomes an icon within the industry. This is one of them. Nice.

Guest
Guest's picture

Iconic.

Guest
Guest's picture

This is my favorite in the campaign. I even filled out the questionnaire that came with it in the magazine.

Guest
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