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Agency Network: 
Published/Aired: 
October 2006
American Express:  Ellen

Description

Print advertisement created by Ogilvy, United States for American Express, within the category: Finance.

Caption

My life. My card.

Advertising Agency: Ogilvy & Mather, New York, USA
Creative Directors: Kevin Amter, Chris Mitton
Art Director: Kate Wilentz
Copywriter: Kate McCagg
Photographer: Annie Leibovitz
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Highest Rated

Guest's picture

Iconic.

Guest
slowrider's picture

nothing new - but annie`s great

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Guest's picture

I like it because i'm nosey and it is a good campaign, but it's no Mastercard Ad!!

And although i get it...... i'm still confused by the line, it doesn't click nicely but it made me smile:)

Guest
Guest's picture

so lazy. here's a questionairre filled out by a famous person! so?

Guest
Guest's picture

It is from October 2006. What's the point in posting it now???

Guest
ivan's picture

I suppose the agency wanted it to be in the Archive.

ivan
Activity Score 14
Creative Director at Ads of the World
sirvan's picture

WAY old... comon guys?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

Every once in a while a print campaign is done for a big difficult client that becomes an icon within the industry. This is one of them. Nice.

Guest
Guest's picture

Iconic.

Guest
Guest's picture

This is my favorite in the campaign. I even filled out the questionnaire that came with it in the magazine.

Guest
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