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Eau De Toilette, Hero

Campaign
Agency Network: 
Published/Aired: 
September 2009
Ambi Pur:  Eau De Toilette, Hero

Description


Print advertisement created by Grey, Australia for Ambi Pur, within the category: House, Garden.

Advertising Agency:

Creative Director:

Art Directors / Copywriters:

Photographer:

Retoucher: ,

Account Services: Vanessa Long, Claire Manning

Client: Sara Lee

Marketing Manager: Karen Gerard

Brand Manager: Anthony Fotoulis

Published: September 2009
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LeeHarvey's picture

LOL!

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

I think this works well in grey scale

Guest
Guest's picture

Brilliant!

Guest
mikeelrapido's picture

Nice idea, but not a good message.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Guest's picture

2 options: you are either way an account or a failed creative who doesn't appreciate good work from other creative teams.

Guest
imosaddaq's picture

disgusting Campaign ! am sorry !

imosaddaq
Activity Score 71
Creative Director at One Design House |

impossible is nothing !

Jet Propulsion Lab's picture

Mad props to the client for having an awesome sense of humor and not taking themselves so seriously.

I have seen similar campaigns in the past where they spoofed the cliched fragrance/perfume advertising. But I still like these a lot. Sure, it's a borrowed interest, but the concept relies heavily on it. It also has a very clear message and beautiful art direction. If you can't look at this campaign in a humorous light and feel the need to nitpick and be negative about it, I suggest an enema for your brain.

Jet Propulsion Lab
Activity Score 10679
Copywriter
LeeHarvey's picture

Well spoken JPL! Remember the ad for Stella Artois (reassuringly expensive) with the naked guy holding a bottle of SA? Heading: "Poor homme". That's humor in the same category. Maybe this one is even better.

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

Much appreciated!

The Client

Guest
Guest's picture

Like it a lot. Simple and nice!

Guest
Guest's picture

Nice work.

Guest
Spikerama's picture

C'mon mikeelrapido "not a good message" how? It's a perfumed toilet cleaner. What more do you want?.

Spikerama
Activity Score 3
JayGrey
Guest's picture

the guys head looks like its been stuck onto another body.

Guest
Guest's picture

great! this definiteley ads up to the tvc. awsome campaign and brilliant idea.

Guest
Guest's picture

hahahahahahahaahha!!!!!!!!

Guest
rolling.stone's picture

is guy trying to force her :)

because in other ads she seems agreed

pretty humors campaign

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

slowrider's picture

brilliant print campaign for that special kind of product ! thumbs up !

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Guest's picture

indeed. just one question why do you think that only when we are 50+ we are cleaning toilets? does it mean when you clean you leave your youth behind... ?!

Guest
Guest's picture

It probably would not have worked as well with a hot cleaning woman. It's much funnier like this.

Good ad by the way. Fresh.

Guest
Hadrons's picture

makes you clean toilets again... can we ask for another model ?

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kbaudelaire's picture

hahahahahaha omg this made my day... fantastic

kbaudelaire
Activity Score 54
Advertising |

::: kbaudelaire

Guest's picture

it definitely helps to make a non unique product in a low involvement category more unique. Through their differentiated communication in that particular category. If one can't differentiate by benefit (nearly every toilet clener is cented), differentiate the communication and thus highlighting the benefit! Lene_R_Online

Guest
daniel ieraci's picture

I've seen these on other blogs recently and really like them. Great, funny work.

daniel ieraci
Activity Score 333
Art Director
Guest's picture

Gold

Guest
Guest's picture

humour advertisemnt

Guest
Guest's picture

Great campaign !!

Guest
Guest's picture

This is absolutely fantastic. Great sense of humor and makes you think. Art direction is excellent.

Guest
opposite of u's picture

very very funny, great stuff

opposite of u
Activity Score 301
copywriter
Guest's picture

love it!

Guest
Endlessway1's picture

woow.. i love it ... great idea

Endlessway1
Activity Score 99
Graphic Designer at LOWE Egypt
Chopper's picture

Difficult but now possible to get rid of an assproduct.

Chopper
Activity Score 1015
Guest's picture

Great concept. It's been thought of and tried before but never executed as well. Great job to Jay Grey.
- Ninja Monkey

Guest
Guest's picture

I LUV it

Guest
Guest's picture

i love it

Guest
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