Bobbing Dog

Agency Network: 
October 2009
Ambi Pur:  Bobbing Dog
Ambi Pur Print Ad -  Bobbing Dog


Print advertisement created by Grey, Australia for Ambi Pur, within the category: House, Garden.


Cures car smells.

Advertising Agency: JayGrey Sydney Australia
Creative Director: Jay Furby
Art Director / Copywriter: Jay Furby, David White
Photographer: Gary Sheppard
Producer: Jusles Zuppacich
Retoucher: marcus@cave
Account Services: Claire Manning, Vanessa Long
Log in or register to post comments
Juan Cabral's picture

Could someone, please, explain me the idea?

Juan Cabral
Activity Score 709
Copywriter |

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

jackmancer2017's picture

it's one of those dogs with wobbly heads that people put in the car

apparently the car smells so bad he pulls his head in

Guest's picture

Do you know the dogs that move the head while the car is riding...?... This ad shows how this little funny dog get it's head inside because of the smell of the car... then, if your car smells that bad and your little funny dog hides it's head, you've got to use ambipur.-

LeeHarvey's picture

Wow thanks Jack & Guest! Speaking of a hidden message...

Activity Score 3045
Creative Director
Klincz's picture

At first I thought it is an anti-speeding campaign. The dog looks like he's scared more than disgusted.

Activity Score 6
Guest's picture

yeah fit right on that concept, or "When u drink don't drive"

Rami Qaddoumi's picture

its funny because he fart and i think he said ooooops :)

Rami Qaddoumi
Activity Score 214
Creative Director at Amman Jordan
dthlb72's picture

yea... I think this more like the idea behind.

Activity Score 545
Art Director, ADK Malaysia
alexander_bickov's picture


Activity Score 3281
Guest's picture

hehehe funny!

dlue's picture

What does "not sticking your neck" out have to do with his nose?

Activity Score 342


Guest's picture

and i thought it is an ad for car air-conditioner...

samee's picture


Activity Score 124
Promedia Advertising
royschellekens's picture

I agree with Klincz. Was also the first thing i thought! The second thing was about a dog that actually wanted to be a turtle!

Activity Score 390
Art Director at Art Director |

Hate advertising? Make better ads.

silvi's picture

Stop using dog´s car!!!!!

Activity Score 4170
Guest's picture

doesn't work, he can still smell. fail.

Guest's picture

No usen más esos perritos por Diosssssss, están en millones de avisos, han salido con cuello ortopédico, ahora esconden la cabeza, salen solos, con familia, etc... no más.

Guest's picture

I think it's pretty bloody obvious what it's for.

Guest's picture

the most smart thing about this ad is LeeHarvey comment.

Guest's picture

i think you can create something better guys...

hagemony's picture

i think you can create something better...

Activity Score 335
Guest's picture

i dont like the idea

Guest's picture

Jay, 1995 called, it wants its ad back.

rolling.stone's picture

averagely Ok idea

Activity Score 2739
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

ibeg2differ's picture

Yeah they should really stop using those erm whatever you call them...the dashboard toys...

Activity Score 420
Guest's picture

an ad works by joining the visual the line and the packshot together...if you don't get that you don't get advertising. when you join these three together in this ad it makes perfect communication...i like it.

Bob08's picture

It seems frightened rather than nauseated.

Activity Score 749
skat4life1361's picture

This is an ad for Ambi Pur vehicle air fresheners. It shows a bobble-head dog with his head in, showing that the car smells bad. This awakens a perception that the consumer’s car will smell much better than it currently does if they purchase an Ambi Pur air freshener.

I believe this ad serves its purpose. It delivers a very simple message, and causes the reader to reflect upon the smell of his/her vehicle. Since this is not something we always think of, it is a reminder that your car will smell better if you have an Ambi Pur air freshener in it. It provokes the audience to take action and purchase the product to gain the benefit of a great-smelling car.

One way this ad could be improved is by providing further information to the audience. If the company provided a website, the reader could find further information such as where to buy the product and the various scents offered.

Activity Score 2
DilipRevar's picture

hahaha.. great

Activity Score 264
Graphic Designer at Visualizer and Graphic Artist
Featured Content

Latest Collections