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Garden

Campaign
Agency Network: 
Published/Aired: 
October 2008

Description

Print advertisement created by Ogilvy, Puerto Rico for Always, within the category: Health.

Caption

Incredible how something so thin contains such comfort.

Advertising Agency: DLC & Associates, Guaynabo, Puerto Rico
Creative Director: Sebastian Alvarez
Art Director: Liliana Rojas
Copywriter: Aurelio Santiago
Photographer: Getty Images
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Highest Rated

Com&der's picture

Brilliant use of the space.

Com&der
SeanMartin's picture

*Very* nice series. My only concern would be that, if these are designed for print, you're going to put her to close into the magazine gutter and run the risk of losing her as a visual. Aside from that, well done.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
Com&der's picture

Brilliant use of the space.

Com&der
losvanvan's picture

Aburrido y feo. No me mueve nada.

losvanvan
aguacate's picture

SIMPLY,
GOOD IDEA,
EXCELLENT!!!

aguacate
Dublinit's picture

Simple, smart and very clean... The client must've been very pleased.

Dublinit
kurtberengeiger's picture

Is that a dead rabbit under that hat?

kurtberengeiger
Activity Score 7323
Copywriter
Guest commenter's picture

GREAT !!!! Simple ideas are the BEST.

Guest commenter
LolaFR's picture

In a category where everything has been said and done, this comes as a fresh aproach. Lovely.

LolaFR
losvanvan's picture

quien sera aguacate????
yo creo q alguno de estos: Sebastian Alvarez
Liliana Rojas
o Aurelio Santiago.
la idea ni es buena, ni simple ni mucho menos excelente!!!
tengan criterio.
esto es una buena idea simple y excelente:

http://adsoftheworld.com/media/ambient/world_class_gym_caricature

losvanvan
aguacate's picture

Yo soy aguacate y tú eres un incompetente de mier...
muestrános tu portfolio, si eres tan bueno
¿o tienes que recurrir a mostrar
avisos de otros por lo mediocre que eres?

aguacate
Guest's picture

el aguacate de DLC se ofendio, para postear avisos acá tienes que estar sujeto a las criticas

Guest
Guest's picture

el aguacate de DLC se ofendio, para postear avisos acá tienes que estar sujeto a las criticas

Guest
Guest commenter's picture

ta bien pendejo tu aviso causa, no corre la idea no es la vista que te da sino lo delgado que puede ser eso.
malo

Guest commenter
Bundy Agency's picture

Is there anyone who is not a guest commenter that thinks this decent work?

Bundy Agency
Activity Score 597
Art Director
dshott's picture

nope!

dshott
Activity Score 475
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

Guest commenter's picture

Same art direction was used for a coffee ad just recently. But the question is: 'Who got it out first?'

Guest commenter
Guest's picture

i need the ad for the coffee that you mention, can you get me this link?

Guest
roi zhang's picture

Incredible how something so thin contains such comfort.

roi zhang
Activity Score 132
AD in shanghai
Javier Ramírez's picture

Ok, es un aviso que cumple. La idea queda clara.
Pero concuerdo con algunos en que no inspira, no motiva: en algo fino entra mucho, si, pero y?

http://javoramirez.wordpress.com/

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Guest's picture

inspirar o motivarte a hacer que???
que queres ver un aviso en una revista y que te motive a salir a correr por una pradera motivado por la idea de que existe un mundo mejor....no se me parece que es una aviso de toallitas femeninas elegante, delicado y transmite el mensaje de una manera clara.
Por favor podes explicar que es lo que pretendes de un aviso?o de este para que sea mas "inspirador"
salu2

Guest
Guest's picture

eso es increible, como que "que es lo que pretendes de un aviso"??? o "motivarte a hacer que", como dices???? MOTIVARTE A COMPRAR EL PRODUCTO, obviamente!! La publicidad sirve para eso, sabes??? tu segunda pergunta es exactamente lo que la publicidad deberia lograr: que el consumidor vea el aviso y salga corriendo, no por una pradera, sino a la tienda, a comprar el producto que estas anunciando.

Guest
Roger Daly's picture

Nice idea.
Not sold on 'comforting' things.
Bubble bath... bed... massage...?

Roger Daly
Activity Score 355
bhavdeep's picture

is she not feeling well?

bhavdeep
Activity Score 284
Photographer at student
clairec's picture

Good ad!

clairec
Activity Score 256
superfel's picture

Don´t like it, the idea is very plain.

superfel
Activity Score 51
Copywriter at MAYO DRAFT/FCB
Nanel's picture

excellent campaign.simple, clean yet gets the message across.

Nanel
Activity Score 283
Copywriter
Guest commenter's picture

good idea, but it sure is not comfortable squinting my eyes to actually see what's in that thin line

Guest commenter
Guest's picture

did anyone notice how bad the photoshop is? look at the grass, the parts are just glued to one another! so easy to do it right, yet they didn't do it. work harder next time

Guest
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