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Guido Moretti

Campaign
Agency Network: 
Published/Aired: 
September 2011

Description

Print advertisement created by Ogilvy, Hong Kong for Allied Pickfords, within the category: Transport.

Caption

Deliver the impossible.

Advertising Agency: Ogilvy & Mather, Hong Kong
Executive Creative Directors: Simon Handford, Sandy Chan
Creative Directors: Alvin Lim, Matthew Nisbet, Hubert Yeung
Associate Creative Director / Copywriter: Richard Sorensen
Account Directors: Tak Chi Lee, Jonathan Parker
Photographer: Joe Lam
Retoucher: Nash Lee
Account manager: Paul Lam
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Highest Rated

The JACK's picture

more seen like construction co. ad, rather then transportation..

The JACK
Activity Score 438
Marketing Manager
gioborde's picture

Why is this good?, because of the representation of "impossibility" within the visual?. This is beyond the concept, and the idea is not executed properly. This seems more like a "store the impossible" rather than "deliver". Random execution and highly repetitive, doesnt work for me.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

The JACK's picture

more seen like construction co. ad, rather then transportation..

The JACK
Activity Score 438
Marketing Manager
Paolo Buatti's picture

Cool idea, and good art.

Paolo Buatti
Activity Score 896
Graphic Designer at NetBooster Agency Italia |

www.paolobuatti.it

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