Pretzel

Campaign
Agency Network: 
Published/Aired: 
October 2008
All Bran:  Pretzel

Description

Print advertisement created by Leo Burnett, Colombia for All Bran, within the category: Food.

Caption

Help him find the way out.

Advertising Agency: Leo Burnett, Bogotá, Colombia
Creative Director: Francisco Castillo
Copywriter: Daniel Payán
Illustrator: Rafael Fornaris
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Guest's picture

Wow. These are clever ads. I wonder if they'd line up with the brand's identity in North America though? As much as people recognize All-Bran's purpose, North Americans have an aversion to speaking about the reason they use it. This ad kicks it pretty squarely (but cleverly) in the ass.

Guest
Guest's picture

The illustration of the ad is good! But finding hard to relate to wat it meant to convey to the audience

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