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High heels

Campaign
Agency Network: 
Published/Aired: 
October 2008
Air France:  High heels

Description

Print advertisement created by Euro RSCG, France for Air France, within the category: Transport.

Advertising Agency: BETC Euro RSCG, Paris, France
Photographer: Camilla Akrans
Executive Creative Director: Remi Babinet
Creative Director: Florence Bellisson
Art Director: Florence Bellisson
Assistant Art Director: Cyril Arandel
Copywriter: Valérie Chidlovsky
Agency Producer: Fabrice Brovelli
Art Buyer: Isabelle Mocq
Photographic Production: Ed Brachfield, Rita
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Highest Rated

Guest commenter's picture

look

Guest commenter
Paolo keppella's picture

Come on AIRFRANCE.... Im sure you can pull something better...
The first concept was nice but stop recycling it.

Paolo keppella
Activity Score 51
Art Director |

Think outside the X_BOX

Guest commenter's picture

There is a something called consistency.

Guest commenter
Kaifa's picture

Totally quote you.
-------------------

Kaifa
Activity Score 136
Copywriter |

"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."

tantrik_indian's picture

This ad says nothing totally!

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

everartz's picture

this is very ..... hmmm wrong!
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Hibon's picture

A good idea can live a long time, but it's time for change with Air France.(this campagne will be "indiffèrent"). Dommage !!!!!

Hibon
Activity Score 3734

Simple ideas are the best !

Guest commenter's picture

look

Guest commenter
WWWorker's picture

No idea. Just a picture. So boring, damned...

WWWorker
Activity Score 121
Guest's picture

Honestly, I'm no advertising professional. However, I'm someone who flies and who loves everything French. This says Couture French to me.

Guest
Guest's picture

While the ad does little for Air France as an airline, it did catch the attention of my wife like none other. To her this is the ultimate shoe. It is beyond belief.

Now my wife, if she had the resources and the space, would have a shoe collection to challenge Ymelda Marcos. Fortunately she does not.

Don't underestimate the power of this ad to promote "Frenchness."

Guest
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