Air France

Lucie Chatbot

Agency: Goodkids


6 months after Louis, a first chatbot relating to baggage, Lucie was born with an ambitious goal: to book your perfect trip through a conversational experience. Knowing that 2/3 social media users do not have a specific destination in mind, Lucie offers a fun and innovative conversational experience to everyone. Addressing millennials, we defined a playful tone and witty visual language living on one full edit and three specific cut-downs for media targeting. Reaching travelers from France, Canada, US and UK, Lucie brings fun and rich content through an innovative touchpoint to support sales: social conversational commerce.

This professional campaign titled 'Lucie Chatbot' was published in France in September, 2018. It was created for the brand: Air France, by ad agency: Goodkids. This Digital medium campaign is related to the Transport industry and contains 1 media asset. It was submitted almost 4 years ago.


Advertising Agency: Goodkids, Paris, France
Creative Director: Manuel Tocanne
Director: Alexis Willis
Managing Director: Nicolas Fretelliere
Production: 18-55
Sound Design: Chut on vous Ecoute


iStock Essentials

4k White wavy silk fabric in win...

Artist: realrocking

iStock Signature

Wind turbines in the ocean

Artist: jonathanfilskov-photography

iStock Signature

Child Blowing a Dandelion - 4K S...

Artist: Footage Factory

iStock Essentials

Leaves Blowing in Storm

Artist: nopow

iStock Signature

Glowing sunshine through canopy

Artist: khena

iStock Essentials

Time-lapse of undulating white c...

Artist: Wheatfield

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.