6 months after Louis, a first chatbot relating to baggage, Lucie was born with an ambitious goal: to book your perfect trip through a conversational experience. Knowing that 2/3 social media users do not have a specific destination in mind, Lucie offers a fun and innovative conversational experience to everyone. Addressing millennials, we defined a playful tone and witty visual language living on one full edit and three specific cut-downs for media targeting. Reaching travelers from France, Canada, US and UK, Lucie brings fun and rich content through an innovative touchpoint to support sales: social conversational commerce.
This professional campaign titled 'Lucie Chatbot' was published in France in September, 2018. It was created for the brand: Air France, by ad agency: Goodkids. This Digital medium campaign is related to the Transport industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: Goodkids, Paris, France
Creative Director: Manuel Tocanne
Director: Alexis Willis
Managing Director: Nicolas Fretelliere
Sound Design: Chut on vous Ecoute