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Sagmeister

Campaign
Agency Network: 
Published/Aired: 
March 2009
Adobo:  Sagmeister

Description

Print advertisement created by JWT, Philippines for Adobo, within the category: Media.

Caption

The absence of paper and pen can never deter a man who would take a blade and carve out art on his own skin.

Advertising Agency: JWT Manila, Philippines
Creative Director: Dave Ferrer
Art Director / Illustrator: Danielle Lim
Copywriter: Joe Dy, Priscilla Fajardo
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Blinvers's picture

Nothing special...

Blinvers
Activity Score 81
Conceptual-eyes's picture

Art direction is a long way off. This sort of stuff takes a long time to do well. If you can't, then keep it simple.

Conceptual-eyes
Activity Score 1475
Copywriter
Unmotivated Genius's picture

soooo true

type/takes/time

Unmotivated Genius
Activity Score 100
Art Director
Guest's picture

harsh comment. stefan sagmeister critiqued this ad and he actually said he liked it and we tweaked it a little according to his direction. but i guess everything is relative.

Guest
blueturtles's picture

thanks for the comment. all art can always be worked on a little more.

but i got a thumbs up from sagmeister himself. he was here for an awards show and i showed them to him and he liked the typography. i even have it on film. he just made us change the little illustration on the bottom...to what it is now.

blueturtles
Activity Score 237
Art Director at BBDO
theoldman_son's picture

Confusing. I didn't get it...

theoldman_son
Activity Score 317
Art Director
just write's picture

copy's is good..

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

confusing ... not really get it

Guest
capywriter's picture

I must say I really like the copy... but I don't get what this should tell me about the magazine. Anyone?

capywriter
Activity Score 5513
Copywriter at Freelance
Guest's picture

The absence of paper can deter a man who would take a shit in his own trousers.

Guest
Guest's picture

So schizophrenics read this magazine?

Guest
partially_impartial's picture

Clearly is a design magazine by the Sagmeister reference....I think it speaks to the type of magazine it is.

partially_impartial
Activity Score 91
Graphic Designer
warreno's picture

This is an interesting series. Interesting use of typography on tactile backgrounds and enough framing to offset the copy visually from anything that might be around it.

At the very least it makes me want to look at an issue of the magazine to see what all the oddness is about. Not bad at all.

warreno
Activity Score 222
Guest's picture

Agree.... very nice copy.

Guest
Guest's picture

poor copy, lame layout

Guest
Guest's picture

poor copy, lame layout

Guest
Guest's picture

this ad is an insult to Sagmeister for its bad layout

Guest
Guest's picture

sagmeister actually saw these ads and said they were wonderful.

harsh critics man.

Guest
blueturtles's picture

you think? sagmeister helped us art direct this one.

blueturtles
Activity Score 237
Art Director at BBDO
Guest's picture

Sagmeister liked this? Geez. That guy isn't in advertising anyway. He's in design. That's different.

Guest
Guest's picture

Sagmeister liked this???? Geez. That guy is not even in advertising. He's in design, and that's different.

Guest
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