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Tree Rings

Agency Network: 
Published/Aired: 
July 2011
ACRES:  Tree Rings
ACRES Print Ad -  Tree Rings

Description

Print advertisement created by DDB, Singapore for ACRES, within the category: Public Interest, NGO.

Caption

400 species of birds.
150 species of butterflies.
125 species of mammals.
100 species of reptiles.
60 species of amphibians.
All in a four-square-mile patch of rainforest.
Help us keep it that way.
www.acres.com.sg

Advertising Agency: DDB, Singapore
Product: Wildlife Preservation
Chief Creative Officer: Neil Johnson
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Art Director: Gary Lim
Art Director: Aaron Koh
Copywriter: Khairul Mondzi
Digital Artist: Chris Ng
Chief Client Officer: Rowena Bhagchandani
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Highest Rated

mrkoh's picture

You need to cheer up my friend. The more animals there are, the better the world will be. =) =)

See the link
http://9gag.com/gag/159834/

mrkoh
Activity Score 16
Art Director
neuclone's picture

Love it!

neuclone
Activity Score 88
Creative Director at Ogilvy & Mather
Mad Adman's picture
Mad Adman
Activity Score 8
Art Director at JWT NEW DELHI
pierrelastname's picture

tired of these executions, too easy: draw something with symbols, letters or figures...

pierrelastname
Activity Score 2869
Copywriter
ace85le's picture

Since when has acres had so much budget to engage DDB??? anyway, it's not bad.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Mad Adman's picture
Mad Adman
Activity Score 8
Art Director at JWT NEW DELHI
bhuvneshwar.chd's picture

deserved the lion.

congrats. . .

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

Mad Adman's picture

Yeah! They did win a bronze. But what they did is they shamelessly copied the idea and execution of an entry
titled ANIMAL TREE which won a ONE SHOW DESIGN MERIT in 2008, which is 3 years back. They only made it
Black and white. See the link. http://www.oneclub.org/#olb=/_ajax/archive/?action=arc_work%26value=10995

Mad Adman
Activity Score 8
Art Director at JWT NEW DELHI
Mad Adman's picture

Shame on DDB Singapore! This enry was never an original one.The idea and execution are the same as our entry ANIMAL TREE
which has won ONE SHOW DESIGN MERIT in 2008. You just made it Black and white. For those who have doubts,

See the link.

http://www.oneclub.org/#olb=/_ajax/archive/?action=arc_work%26value=10995

Mad Adman
Activity Score 8
Art Director at JWT NEW DELHI
YJ's picture

We get it dude. Three times is enough. The horse has been beaten to death. Thank you.

YJ
Activity Score 376
Art Director
CuriousPencil's picture

A lovely execution of an inevitable idea. @MadAdman, I can see the frustration in seeing an idea you've used being used again, and winning a different award; must sting like holy hell. They followed the same thinking, and maybe took the image a few levels deeper because they had newer Macs. Really sorry to gently say it, but I don't think they copied you. On the ad: lovely layout, predictable but crisp.

CuriousPencil
Activity Score 4225
Copywriter
oldkingcash's picture

MadAdman, it's done and awarded. Time to move on.
Rather than bothering yourself about how this may or may not have been copied, how about focusing on the next idea instead?

Ease up dude.

See the link.
http://www.youtube.com/watch?v=7q_x-2E1hFU

oldkingcash
Activity Score 2
adamant's picture

Mad Adman, your comment is a copy of all the bitter tools in the world.

Need proof?

See the link.

http://www.youareasadsadprick.com

adamant
Activity Score 4
nyancat's picture

grand prix is grand prix
gold is gold
silver is silver
bronze is bronze
merit is too bad its juz a merit

see the link.
http://www.youtube.com/watch?v=QH2-TGUlwu4

nyancat
Activity Score 2
adamant's picture

you guys are funny.

need proof?

see the link.
http://www.youtube.com/watch?v=dQw4w9WgXcQ

adamant
Activity Score 4
mrkoh's picture

You need to cheer up my friend. The more animals there are, the better the world will be. =) =)

See the link
http://9gag.com/gag/159834/

mrkoh
Activity Score 16
Art Director
Corbeen's picture

to me both ads are quite stupid. The fight is just for the award which is also stupid.
see the link:
http://www.youtube.com/watch?v=yHFDa9efCQU

Corbeen
Activity Score 1095
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