Bear bile, 2

Agency Network: 
June 2012


Much has been said about the travesty of the ongoing bear bile trade. We need not emphasize more on their tiny cages and excruciating process during the daily extrication of the bile. Seriously, in their place, anyone would wish they were dead. When I read about the story of how this mother bear opted to put her cub out of misery, and her own death after, that was it. We had to do something. These are awareness posters really. I wish we could be more explicit and aggressive in shouting how this should be stopped immediately.

Print advertisement created by Adwright, Singapore for ACRES, within the category: Public Interest, NGO.

Advertising Agency: Adwright Communications, Singapore
Creative Directors: Danny Phoa, Nafe Tong
Art Directors: Nafe Tong, Celine Tan
Copywriters: Anson Ong, SayLin Ong
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feysal's picture

i like the style and the layout.

Activity Score 2586
Art Director at Zilojo |

groovy baby!