Limousine

Campaign
Agency Network: 
Published/Aired: 
May 2008
Absolut:  Limousine

Description

Print advertisement created by TBWA, United States for Absolut, within the category: Alcoholic Drinks.

Caption

In an absolut world

Advertising Agency: TBWA, USA
Executive Creative Director: Gerry Graf
Creative Director: Rob Smiley
ACD: Pierre Lipton
ACD / Art Director: Pam Fujimoto
Copywriter: Dirk Henkelman
Art Director: Philip Borchardt
Art Producer: Julia Menassa
Photographer: Vincent Dixon
Retoucher: Helene Chauvet
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chintan ruparel's picture

its back and how! the most complete print campaign in a while now according to me. i like it a lot for its integration, thought and the line ofcourse. different than the earlier camps, but humble and colourful advertising.

'absolut'ly amazing!

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

jorj's picture

in an absolut world, we don't need to drink we born drunk

jorj
Activity Score 638
Art Director at Senior Art Director
ramosraf's picture

right man!

ramosraf
Activity Score 115
Graphic Designer
jorj's picture

cheers

jorj
Activity Score 638
Art Director at Senior Art Director
republique's picture

RIP Absolut World

republique
Activity Score 83
Republique Beirut
Lip's picture

the set of the campaign is very good.

Abraços, Pedro Paes.
www.labomboneracriativa.blogspot.com

Lip
Activity Score 234
phoamcor's picture

What a snorefest of an idea.

phoamcor
Activity Score 1284
krautland's picture

it's not as iconic as the old campaign and it probably won't make it into an art book or get spoofed left and right but that had to be expected. I also understand the need to move on eventually and come up with something new.

I just wished this was a bit bolder. apple was able to keep people excited after 'think different' ... chiat nyc should have been able to make this happen, they had the absolute (!) dream team assembled when this was concieved.

it's too bad, really.

krautland
Activity Score 3212
Art Director at erm... no calls please.
R. Rinaldi's picture

zzzzzz

R. Rinaldi
Activity Score 686
Singapore
Adaddicted's picture

Absolut triumph to tragedy!!!

Adaddicted
Activity Score 3431
Art Director |

withalltherespects

Kateter's picture

how to kill a brand. lesson 1.

Kateter
Activity Score 2029
Copywriter
nuno_tuna's picture

Fortunately they will kill it locally... I mean... in every location...

nuno_tuna
Activity Score 18
Worldteam, Technical Products
Bundy Agency's picture

carlsberg don't make absolute vodka ads, but if they did they'd be better than these

Bundy Agency
Activity Score 597
Art Director
omni's picture

the concept is a great idea but the image needs improvement.

omni
Activity Score 137
campass's picture

MMMH.... i think that, also if i know that it could be a very hard job, absolut absolutely need a new concept... and better developing of image....

the whole campaign carry me back to the '90.

Dont like it.

campass
Activity Score 120
bucklebones's picture

bleh...

bucklebones
Activity Score 25
zmekyus's picture

so original...limo and red carpet for everyone

zmekyus
Activity Score 120
andré ™'s picture

That's not a very expensive vodka, i get the idea but i think they could have done it better.

andré ™
Activity Score 144
Creative Director at Art Director |

and... andre navas | design

amsterdam73's picture

In an absolut world I wouldn't have to look at these adverts.... When does it stop... Please.

--> I go from old to new at adsodtheworld, so I've seen the others... whoooow

Luckily I will see some new(er) ads. ltrz!

PS. check out the 'twins' ad. I wish I would have made it...

amsterdam73
Activity Score 374
Copywriter
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