Agency Network: 
October 2007
Absolut:  Ice
Absolut Print Ad -  Ice


Print advertisement created by TBWA, France for Absolut, within the category: Alcoholic Drinks.


In an absolut world.

Advertising Agency: TBWA\Map, France
Creative Director: Sebastien Vacherot
Art Director: Clement Langlais
Copywriter: Clemence Cousteau
Photographer: Vincent Dixon
Matt painting: Miryam Catrin
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Maui's picture


Activity Score 58
Art Director
Maui's picture


Activity Score 58
Art Director
Crisp One's picture

This is cool... way to carry on the campaign... I love the "Pillow Fight" tv spot for this campaign....made me believe in advertising.

RESPECT france!

Crisp One
Activity Score 1989
Other at New York
Jon-Paul Mountford's picture

Very cool (no pun intended).
Good art dir and very well executed.
Loving the photography, CGI combo.

Jon-Paul Mountford
Activity Score 890
Photographer |

stitchy's picture

the graphics is great but the idea, dunno
i just didnt like it!!!

Activity Score 769
creative design
musback's picture

I like it, and very well executed, but not their strongest..

Maybe an idea for Absolut --> a cast away on a deserted island, and a bottle of absolut "strands" on his little shore :-P
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Activity Score 353
Art Director |

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ is looking for a job!

Crisp One's picture

strands...plz expln?

Crisp One
Activity Score 1989
Other at New York
corporal_hicks's picture

It's ok, but the line looks like a watermark from stock photography.

Activity Score 361
Art Director
Ramezani's picture

Very cool execution, but wouldn it be better, if the bottle are very "big" and in the right perspective coming out from the ocean.
This one is a very exaggerated. Why not exaggerate more.
The Shaddow of the bottle ist poor....

Activity Score 307
Art Director at Art Director
manu adithya's picture

very nice,,,,,,,,

manu adithya
Activity Score 82
Guest commenter's picture

Copied from AAA school of advertising capetown ad check

Guest commenter
Guest's picture

Exelent Art Directing!

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